REAL APPLES, REAL ATTITUDE
Kuala Lumpur – The hunt for great tasting apple cider is over. Heineken Malaysia Berhad is proud to present another stellar addition to its line of global brands with the launch of Apple Fox Cider. Available from August 2017, this New Zealand-inspired apple cider ripples your senses with a crisp refreshing taste, made from only good, fresh orchard apples.
Perfect for those afternoon pick-ups Apple Fox Cider injects a much-needed spontaneity to everyday mundane routines. Just like a fox hunting in the orchard, this alcoholic cider will steal the hearts of those seeking a brand that stands for straight-up, instant refreshment with a contemporary and bold edge. By going into the heart of natural freshness – the orchard – Apple Fox Cider captures the essence of purity from where the freshest apples are grown.
Inspired by New Zealand cider makers, Apple Fox uses the best-kept secrets of cider making in creating a distinct, refreshing smooth drinking experience, served over ice. Stealthy by nature, the fox has been known to sneak into orchards to hunt for delicious, juicy apples. Apple Fox is stepping in using our wily friends’ favourite fruit to craft great tasting apple cider.
Apple Fox Cider contains 4.5% ABV and delivers an instant refreshing taste. Only the freshest apples sourced from orchards all over the world are picked to make the cider, ensuring a naturally crisp texture and intense flavour that makes the best tasting cider.
The meticulous process of creating Apple Fox Cider adds to the superior taste of the product. The selection of a perfect mix of crisp and tart apples is the first step in ensuring the unique brand flavour before the milling and pressing process that releases the natural apple juice, which is the basis for the fresh apple taste. On to the fermentation, blending and filtration processes in producing cider that consistently delivers refreshing apple taste.
“Globally a growing number of consumers are discovering the appeal of cider, and we strive to present the best ciders that fulfills this demand. Apple Fox complements our cider portfolio, offering the best secrets of cider making at attractive pricing for everyone to enjoy,” said Loh Ee Lin, Marketing Manager of Heineken Malaysia Berhad.
Apple Fox is available from August 2017 and available in 320ml cans and 325ml bottles from hypermarkets, supermarkets and convenience stores, also in bars, pubs and restaurants. A special introductory price from RM5.80 per can will be offered for a limited time to celebrate the launch of Apple Fox Cider in Malaysia.