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Tiger Beer Launches its Chinese New Year Campaign for the Year of the Dog

The New Lunar Year will overflow with prosperity and togetherness for Tiger Beer’s loyal consumers

11 January 2018, Kuala Lumpur – Starting the year full by stocking up on supplies will symbolise a year filled with good vibes, fortune and prosperity. This is one of the beliefs in Chinese culture that the way we start the year will set the tone for the rest of the year. Heineken Malaysia Berhad offers its loyal consumers a great year that overflows with prosperity and togetherness as Tiger Beer unveiled its Chinese New Year campaign packed full of opportunities to win.

The grand launch event was attended by HEINEKEN Malaysia’s management team, trade partners and members of the media. The event was graced by a stunning lion dance performance to bring out the festive feeling amongst the guests. While the God of Prosperity engaged with the crowd by giving away Mandarin oranges and fortune cookies, guests had the opportunity to participate in a Yee Sang tossing ceremony, gleefully wishing for a bountiful year ahead that will overflow with prosperity and togetherness. Guests were then treated to a delightful dinner while being entertained by May Mow, a local singer, who invoked their joyful spirits.

Speaking at the event, Hans Essaadi, Managing Director of HEINEKEN Malaysia said, ͞This festive season, HEINEKEN Malaysia wants to gift its loyal consumers a memorable Chinese New Year experience. As this is a time when families and friends gather for reunion, we want to ensure that their celebrations will overflow with prosperity and togetherness. Hence, our campaign this year is packed with full of opportunities for our loyal consumers to win with the range of brews in our portfolio.”

During this delightful season, consumers who fill their glasses with Tiger Beer and other HEINEKEN Malaysia products at participating coffee shops, food courts and Chinese restaurants, can instantly redeem a pack of limited-edition Tiger Beer playing cards while also having the opportunity to take home prizes such as cash ang-pows worth RM99 or cans of Apple Fox Cider.

Exclusive Tiger Beer Mahjong sets are on offer at participating stores too. Consumers can own a set at RM99 only, while stocks last, when they purchase one 24-can pack of Apple Fox Cider and two 24-can packs of any other HEINEKEN Malaysia products. Consumers can also keep an eye on the new packaging for Tiger Beer and Guinness during this festive period, designed to make the Chinese New Year celebrations merrier this year.

On top of that, shoppers at selected Tesco outlets in Peninsular Malaysia who purchase HEINEKEN Malaysia products worth RM200 and above will be able to play a game and win even more prizes. Three consumers will also score themselves an opportunity to sprint around a TESCO store to fill their carts with items that will be paid for by Tiger Beer.

For more information on this campaign and the abundance of promotions, as well as the dates and locations of outlet events, please visit https://www.facebook.com/TigerBeerMY. These promotions are only open to non-Muslims who are 21 years old and above.