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A New Way to Fox!

Apple Fox Cider introduces draught cider in Malaysiato celebrate Apple Day in a special way!

9 October 2018, KUALA LUMPUR – The stealthy fox has been busy at the orchard, gathering fresh apples to give Malaysians something new to enjoy! Thanks to its hard work, Apple Fox Cider makes a smooth entry into the draught market which will be available in participating bars, pubs and restaurants nationwide starting this October.

With the availability of Apple Fox Cider on draught​, ​​you can now enjoy a perfectly chilled cider, making it the perfect choice in Malaysia’s humid weather. An introductory price of RM10 per glass/mug will be offered to celebrate its launch. Participating outlets can be found on Apple Fox Cider’s Facebook page (https://www.facebook.com/applefoxmy).

First introduced in August 2017, Apple Fox Cider’s brand of instant refreshment with a bold edge became an instant hit with cider fans. Only the best apples sourced from orchards all over the world are picked to make Apple Fox Cider, ensuring a naturally crisp texture and intense flavour that makes the best tasting cider. Inspired by New Zealand cider makers, Apple Fox Cider captures the purity of great tasting apple cider and ripples one’s senses with a crisp taste, made from only good, fresh orchard apples.

“Apple Day generally goes under the radar in Malaysia thus the Apple Fox team decided it was high time for us to do something special for our customers. We have mapped out a lineup of activities for Apple Day that reinforces the fact that our ciders are made from natural, fresh apples delivering the best quality drinking experience, “said Jiri Rakosnik, Marketing Director of Heineken Malaysia Berhad.

The lead up to Apple Day on 21st October is off to an apple-licious start as Apple Fox Cider is sharing the result of its bountiful harvest with plenty of fun activities and promotions for everyone to steal a taste of its refreshing cider. Get ready to go on the hunt but be warned – you’ll need to be quick!

  1. Possibly a first-of-its-kind, the Apple Fox Cider draught mobile tractor will be touring around West Malaysia from the Klang Valley to Penang and Johor. Keep your eyes peeled and feet ready on weekends between 5th October until 3rd November. Take a shot for the ‘gram or even tap your own mug of Apple Fox Cider draught.
  2. We’re sure you have never seen anything like this – an Apple Fox pinball machine! It is time for you to head over to participating supermarkets to play a game or two and score a can of Apple Fox Cider for yourself. Get those fingers warmed-up – ready, set, go!
  3.  Want an Apple Fox Cider for free? On Apple Day weekend (19th to 21st October), there are two ways of doing just that:
  • Grab a fresh apple and head to participating bars/pubs & restaurants and we’ll turn it into a fresh mug of Apple Fox Cider on us
  • Peel a promo voucher from the front page of The Sun and Sin Chew Daily on 19th October and exchange it for an Apple Fox Cider can/bottle at selected supermarkets

Redemption locations will be listed on www.applefox.com/wtf.

Activation dates and locations of the Apple Fox Mobile Tractor and Pinball Machines will be up on https://www.facebook.com/applefoxmy so be sure to check it out. Let’s make this Apple Day an apple-tastic one!

Apple Fox Cider contains 4.5% ABV and is available in 320ml cans, 325ml bottles from hypermarkets, supermarkets and convenience stores and draught in bars, pubs and restaurants. Keep updated by following Apple Fox Facebook at https://www.facebook.com/applefoxmy & Instagram @AppleFox_MY or visit www.applefox.com.