Responsible marketing plays a key role in how we do business and we have a two prong approach:
We strictly adhere to legal and regulatory guidelines and have a stringent Responsible Marketing Code that governs how we do business. Our license to operate depends on our efforts in marketing our brands responsibly and in driving sensible consumption. All marketing materials undergo a diligent check against our Responsible Marketing Code before they are published.
We also are committed to building a culture of responsible drinking through Drink Sensibly (DS) our dedicated responsible drinking initiative.
Through DS we educate consumers on the importance of enjoying alcohol responsibly and provide useful tips and information on what they can do to practise responsible drinking.