Responsible marketing plays a key role in how we do business and we have a two prong approach:
We strictly adhere to legal and regulatory guidelines and have a stringent Responsible Marketing Code that governs how we do business. Our license to operate depends on our efforts in marketing our brands responsibly and in driving sensible consumption. All marketing materials undergo a diligent check against our Responsible Marketing Code before they are published.
In our support to the changes that was made to the Food Regulation (Amendments) 2016, we have invested over RM 100,000 in the Retailers’ Education Programme to engage and educate our retailers on the relevant changes. We produced and distributed over 25,000 posters to increase awareness on the change of regulation and produced 60,000 warning signage and health warning posters that was placed at retailers’ business premises.