We want to ensure our business can continue without creating unnecessary strain on our natural resources.
Brewing a Better World (BaBW) is HEINEKEN’s global strategy to creating long term sustainable value. Our goal is to make sustainability a business imperative rather than something that lies outside the Company’s day-to-day operations – mitigating the impact of environmental and social risks while looking at ways to create genuine economic opportunities and value across the board for HEINEKEN Malaysia, our key stakeholders and the local community.
Under BaBW, there are six focus areas where we believe we can make significant and meaningful differences. We are pleased to share that we are making good progress in our 2016 milestones and are working towards fulfilling our BaBW commitments for 2020.
Our sustainability strategy is aligned with the HEINEKEN approach and is customised towards the needs of our market. At the global level, this covers the entire value chain ‘From Barley to Bar’. At HEINEKEN Malaysia, the value chain starts from the brewing process and ends with the consumers.
Our Corporate Responsibility performance was initially tracked based on four core areas; responsible marketplace, good environmental performance, workplace best practices and enriching communities. As we are now part of HEINEKEN, we will track our milestones against BaBW goals, which focuses on embedding sustainability into our business.