17 November 2014: The GUINNESS® Christmas Bold Confessions campaign had inspired consumers to confess to something, to own up to something they’ve done, or to open up and let people in on a secret about themselves that nobody else knows.
Consumers were able to record their confessions in the GUINNESS® Bold Confessions Booth, which had visiting outlets throughout Klang Valley in November and December. Those bold enough to step inside and get it off their chest in time for the New Year will be rewarded with vouchers for free pints of GUINNESS® and the chance to win an invite to the exclusive ‘Guilty as Charged’ Year-End party.
Those using the Bold Confessions Booth was be able to watch some of our local personalities joining in the year-end fun with their Bold Confessions, including Kyoto Protocol, Paper Plane Pursuit frontman John O, and comedian Prakash Daniel.
“As the year draws to a close, thoughts turn to all that has happened over the last 12 months, and ahead to resolutions for the new one. Most of us have done something in the past year to which we’d like to confess and get it off our chest, whether it’s not using that expensive gym membership or admitting a guilty pleasure.
But it’s also a time of year when we like to celebrate and have fun, and that’s what these confessions are – it’s a chance to celebrate who you really are, in a light-hearted and guilt-free way. At GUINNESS® we are all about making bold choices, inspiring our consumers to take a step forward and prove that they are Made of More. With our exciting new Christmas campaign, we’re challenging our consumers to stand up, ‘fess up in our Bold Confessions Booth, and be rewarded for their boldness.”