26 October 2018 – Heineken Malaysia Berhad (HEINEKEN Malaysia) once again bagged three awards at the Putra Brand Awards 2018 recognising the brewer’s world class brand building efforts as an integral business investment, measured by consumer preference.
At this year’s Putra Brand Awards, Heineken® won a Gold, while Tiger received a Silver, and Guinness took home a Silver as well, under the Beverage-Alcoholic category. With the latest wins, HEINEKEN Malaysia has collected a total of 27 Putra Brand Awards since 2010.
Roland Bala, Managing Director of HEINEKEN Malaysia said, “We would like to thank our consumers for recognising Heineken®, Tiger and Guinness amongst the most preferred brands in Malaysia. With a vision ‘to be the leading brewer of inspirational brands, enjoyed anytime, anywhere’, HEINEKEN Malaysia sustains market leadership by demonstrating a responsible and progressive and approach to marketing our world class brands.”
Over the past few years, HEINEKEN Malaysia had adopted a sharper focus on innovation, with exciting new categories, variants, and line extensions giving consumers more occasions to celebrate, and more reason to love HEINEKEN Malaysia’s brands.
Jiri Rakosnik, Marketing Director of HEINEKEN Malaysia said: “We are proud to see our flagship brands, Heineken®, Tiger and Guinness continue to inspire conversations both online and offline. As part of the world’s most international brewer, we continue to build winning brands with a passion for quality, supported by an innovation agenda that is relevant to both today’s and tomorrow’s consumers.”
Heineken® campaigns this year included the UEFA Champions League Trophy Tour that was accompanied by football legend Ronaldo de Assis Moreira or commonly known as Ronaldinho – formerly representing FC Barcelona, AC Milan, and Paris Saint-Germain. The tour provided football fans in Malaysia a chance to get close to the iconic UEFA Champions League Trophy and to heroes of the game. Heineken® also launched four limited edition collectable bottles and cans in conjunction with its latest credentials campaign that celebrates Heineken® Same Great Taste in 192 Counties.
Malaysia’s No. 1 Beer, Tiger saw “Roar with Tiger Beer,” held in conjunction with the World Cup Season, which brought football fans together with burning passion to be part of Tiger Beer’s various football parties nationwide. Another Tiger campaign this year included the collaboration with World Wide Fund for Nature (WWF), launched the Endangered Edition collection at Pestle & Mortar’s flagship store in Bangsar. This unique partnership aims to raise awareness for the dwindling number of wild tigers where 100% of the proceeds from the sale of the collection goes straight to WWF- Malaysia for tiger conservation efforts.
Guinness, the world’s No. 1 Stout, unveiled a stunning look for its bottles and cans. Full of character, the refreshed packaging has been crafted with a modern, vibrant feel, but with elements that pay a nod to Guinness’ more than 250 years of heritage. To accompany the launch of the new-look packaging in Malaysia, Guinness embarked on a campaign, which showcased this emphasis on flavour in a new light – as an accompaniment and ingredient in food.
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