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STRONGBOW BRINGS NATURE TO THE CITY

Refreshing Malaysia with the World’s No. 1

KUALA LUMPUR, 1 August 2019 - This month, Strongbow Apple Ciders celebrates its brand-new look with a unique project giving one drinking establishment a refreshing makeover; literally. Parts of S’Mores Plaza Arkadia are turned into an oasis, enveloping visitors with fauna and foliage injecting an energizing encounter courtesy of nature with Strongbow’s “Nature Takes Over” experience brings together celebrated florist Eunice Teo, terrarium architects MossBoss and nature artists Sputnik Forest Labs in producing creative immersions based on their disciplines from Thursday, 1st August to Sunday, 11th August 2019.

Intended to bring people and nature together in an exciting way, the space creators were presented with the challenge to express their interpretation of the brand’s proposition of “Refreshing by Nature”. The result: an experience that brings together fresh ideas and perspectives on how urbanites can reconnect with nature. Set in one of the city’s popular restaurants and bars, these works examine the relationship of nature and urban city life through different disciplines – and how these can coexist in synergy beautifully. In celebration of Strongbow Apple Ciders’ World’s No. 1 position, each installation also exemplifies hints of global influences.

“The role of nature in everyday life is often taken lightly although the importance of reconnecting with it is undeniable. Refreshing oneself through immersion with nature is not only a physically reenergizing effort but also a mentally rewarding exercise” said Pablo Chabot, Marketing Director of Heineken Malaysia Berhad. “As the world’s number one cider brand, Strongbow Apple Ciders is able to draw the best examples globally of how nature can interject with everyday surroundings and situations and take these observations in bringing fresh experiences to our consumers worldwide”.

Strongbow Apple Ciders unveils a brand-new look logo and bottle, refreshed with an urban and crisp aesthetic whilst maintaining its signature apple and ode to nature. This timely development coincides with the brand solidifying its World’s Number 1 position with Strongbow Apple Ciders now available globally in over 70 countries.

The refreshing taste of Strongbow Apple Ciders can be enjoyed at most bars, pubs and restaurants at recommended selling price of RM18.90 per bottle/glass and from hyper and supermarkets, grocers and convenient stores at a recommended selling price of RM8.50 per bottle.

The “Nature Takes Over” experience is open to public from Thursday, 1st August 2019 until Sunday, 11th August 2019 from 10:00 AM to 10:00PM and is located at S’Mores Plaza Arkadia, Desa Parkcity. Everyone is invited to experience where harmony of nature with city lives. During that period, consumers can enjoy any bottled Strongbow its Gold Apple variant, Strongbow British Dry on draught and Strongbow Freeze at only RM15.

More information on Strongbow Apple Ciders’ visit www.strongbow.com Keep updated by following the Facebook page (www.facebook.com/strongbow.my) and Instagram page (@Strongbow_MY), as well as hashtags #StrongbowMY #RefreshingByNature

Note : Event is only open to non-muslims aged 21 and above.

The Space Between Us by Sputnik Forest Labs
This work is largely inspired by the book Sapiens by world-renown historian Yuval Noah Harari. Humans at time forget that they are part of nature. We grow, we reproduce, and we degenerate. This installation aims to bring people closer to nature by taking down the imagined border between both states of mind. A global perspective on life is examined through the symbiosis of cool architectural lines and a plethora of local and foreign species of plans. Sputnik Forest Labs invites visitors to get close and awaken their senses to reassure their very own existence.

 – A Penang-based plant scaping studio founded in 2017. This collective is led by Wei Ming who is formally trained in graphic and multimedia design at the Whanganui School of Design (NZ). Sputnik Forest Labs transforms interior and exterior spaces with plants into expressions of visual arts.

The World’s Garden by Eunice Teo
This installation is a representation of the brand’s strong proposition of nature and its global authority in cider. The World’s Garden takes everyone through a breathtaking display of floral creations from across the different continents, from the deserts of Africa to the tropical rainforests of Asia and the lavish gardens of Europe. Eunice invites visitors to bask in the splendor and intricacy of nature by bringing a special display of lush dimensions.

 – Floral wizard Teo is the principal of Amtrol Flower Designing, an online florist and training centre based in Damansara Kim, Petaling Jaya. Her recent rose to fame came about when she was appointed principal florist to the Hollywood smash hit Crazy Rich Asians, creating the movie’s most memorable scenes.

The Green Dune by MossBoss
Imagine elevating a daily situation within an unconventional yet beautiful surrounding. Drawing inspiration from global terrarium-landscape trends, this installation presents a beautiful marriage of ideas and collection of fauna curated to present an inspiring experience. Sipping your late afternoon cider surrounding by succulents and cactuses with your feet rubbing against moss and grass. Imagine being in a terrarium looking out as opposed to looking in. Life can indeed be greener and more wonderful on the other side.

 – A design studio specialising in bringing the world of terrariums in all its complexities into everyday living through bespoke designs that sees marriage of elements. Their designs emphasize simplicity, naturalism, humility and reverence.