Janina Vriesekoop

Within the HEINEKEN Group:

  • Started her career in HEINEKEN Netherlands in 2013 as a Digital Media Consultant and worked her way up to a Senior Digital Consultant and then to her current role as Innovation Digital Manager.
  • Key milestones included kick starting iDDM (Individualised Data Driven Marketing), creating an Innovation mindset within her organisation and being the frontrunner in Agile by defining the organisation’s ambition and programmes.

Previous Experience (outside HEINEKEN):

  • Owner and founder of online publisher ‘Ons Woord’.
  • Account Manager & Project Manager in Internet agency, Virtual Affairs.
  • Site Manager Internet & Intranet, AkzoNobel.