Tiger Beer creates fund to help street food vendors cover rent during MCO; creates voucher system to support coffee shops and food courts upon reopening
KUALA LUMPUR, 17 April 2020 – Tiger Beer announced today that it will donate RM1.5 million to support Malaysian street food during the Movement Control Order (MCO). The funding will be used to help cover rent for street food vendors, coffee shops and food courts across the country as they face reduced income due to ongoing restrictions. RM1 million of the funds will be made available immediately, and will benefit street food vendors operating in more than 1200 coffee shops and food courts nationwide.
Tiger Beer is also giving the public a way to support their local coffee shops and food courts through this tough time, by purchasing vouchers to be used once restrictions are relaxed.
Supporters can log on to www.drinkies.my/TigerSOS and purchase a voucher for a big bottle of Tiger or Tiger Crystal (RSP RM17) at only RM10. This voucher can then be redeemed at any participating coffee shops and food courts across the country when they reopen. The outlet will receive the initial RM10 voucher price, plus the full RM17 RSP value from Tiger Beer for each voucher redeemed.
Roland Bala, Managing Director of Heineken Malaysia Berhad said, “Tiger has long been a champion for Asian street food, so it was important for us to help support the people who create the dishes we all love. We hope that the Tiger ‘Save Our Street Food’ fund goes some way to easing their financial burden during this tough time, and look forward to supporting them further as conditions improve.
We also invite the public to join us in supporting the local coffee shops and food courts where many of our favourite street food vendors operate, with the purchase of vouchers to be redeemed once restrictions are relaxed. For every RM10 spent, Tiger Beer will contribute another RM17, helping these outlets get back on their feet.”
Meanwhile, Tiger Beer is also working with the Malaysia Singapore Coffee Shop Proprietors’ General Association on additional initiatives to help the wider industry.
The Tiger Save Our Street Food fund is part of a comprehensive package of support for F&B Operators and the wider community by Heineken Malaysia Berhad (HEINEKEN Malaysia). HEINEKEN Malaysia recently announced that it was providing 80,000 meals to more than 3,000 B40 community members located around the brewery premises. More measures aimed at helping outlet owners and other associated business partners are expected to be announced in due course.
Tiger Save Our Street Food is part of a wider regional initiative from Tiger Beer, #SupportOurStreets. In addition to supporting street food vendors across Asia, #SupportOurStreets encourages consumers to stay off the streets as part of continued safe distancing measures across the region.
To find out more about the campaign and purchase a voucher to help support local coffee shops and food courts, visit www.drinkies.my/TigerSOS. For more information on Tiger Beer, visit www.facebook.com/TigerBeer
Tiger Beer 设立基金协助街头小贩支付行动管制令期间的租金；呼吁民众预购啤酒券以协助重新营业的茶餐室与美食中心渡过经济低潮期
KUALA LUMPUR, 17 April 2020 – Tiger Beer 将在行动管制令期间拨出150万令吉来支持本地街头美食。在全马各地茶餐室和美食中心营业的小贩收入深受行动管制令影响，因此这笔资金将协助小贩减轻租金负担。Tiger Beer 将马上拨出100万令吉，让在全马1200多家茶餐室和美食中心营业的小贩受惠。
与此同时， Tiger Beer还鼓励民众购买礼券，希望能帮助本地茶餐室和美食中心渡过这个艰难时刻。此礼券可在行动管制令解除后使用。
民众可以登入www.drinkies.my/TigerSOS ，只须支付RM10便能购买一瓶大瓶装的Tiger Beer 或 Tiger Crystal（建议零售价 RM17）。当全马参与活动的茶餐室和美食中心重新营业时，便能凭此券兑换啤酒。收到礼券的茶餐室或美食中心业者在兑现礼券时，还会收到Tiger Beer 额外发出的RM17。
Heineken Malaysia Berhad常务董事Roland Bala说： “Tiger Beer 一直以来都是捍卫亚洲街头美食的先锋，所以帮助那些精心制作美味佳肴的人是很重要的。在这段艰难时期，我们希望 ‘捍卫街头美食’基金能在一定程度上减轻业者的经济负担，也期待在情况好转时，再给予他们进一步的支持。”
Tiger Beer 捍卫街头美食（Save Our Street Food）基金是马来西亚喜力有限公司（HEINEKEN Malaysia）鼎力支持餐饮业者和广大社区计划的一部分。马来西亚喜力有限公司最近提供8万份膳食给酿酒厂附近约3000名来自B40低收入群体的居民。该公司预计会在适当时候宣布更多协助餐饮业者和其它相关业务伙伴的措施。
Tiger Save Our Street Food是Tiger Beer #SupportOurStreets开展的一项更广泛的区域计划的一部分。除了为亚洲各地的街头小贩应商提供支持外，＃SupportOurStreets还鼓励消费者远离街道，以此作为整个地区持续导措施的一部分。