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IT’S TIME TO RAISE OUR BARS

Heineken Malaysia Berhad commits RM1 million to ‘Raise Our Bars’, an initiative aimed at bringing life back to Malaysia’s bars and pubs

KUALA LUMPUR, 6 May 2020 – Heineken Malaysia Berhad (HEINEKEN Malaysia) has launched a new platform to help bars and pubs recover from financial difficulties after the Movement Control Order (MCO) is lifted. The platform, named ‘Raise Our Bars’, allows Malaysian consumers to buy a voucher for a beer, stout or cider from their favourite bar, and receive an additional one free of charge when they redeem it.

To buy a voucher and help bring life back to Malaysian bars, visit www.raiseourbars.my, then select your state. Find the bar you want to support, and purchase up to three vouchers for Heineken®, Guinness, Tiger, or Apple Fox. Upon redemption, you will receive two of your selected drink – with HEINEKEN Malaysia sponsoring the additional drink, free-of-charge, as a way to say thank you for supporting your local bar.

More than 750 bars and pubs from across Malaysia have already signed up to join Raise Our Bars. HEINEKEN Malaysia has committed RM1 million to support the initiative – in addition to sponsoring the additional drinks, it will absorb all associated fees and charges, meaning that 100% of the voucher price goes directly to the chosen bar to help them get back on their feet. Vouchers can be redeemed from when bars are permitted to reopen to 31st August 2020, depending on when each outlet reopens.

Vasily Baranov, Sales Director of HEINEKEN Malaysia, said: “The past few months have been difficult for Malaysia’s bars and pubs, with many finding it difficult to recover from the financial hardships they have faced. To help them get through this challenging time, we have committed RM1 million to Raise Our Bars in addition to other support over the months.” 

“We believe that together we can help breathe life back into Malaysian bars and pubs. That’s why we’re asking the public to join us in supporting their favourite bars and pubs today, and make sure we keep the lights on for them. We would also like to urge consumers to enjoy responsibly when they redeem their vouchers – understand your drink limits, do not drink and drive, as well as maintain social distancing and good hygiene practices,” he added. 

 Raise Our Bars is the latest initiative from HEINEKEN Malaysia to support various sectors of Malaysian society through the COVID-19 situation. In addition to working closely with distributors and outlet owners to enable them to stay afloat during the MCO, HEINEKEN Malaysia has also committed RM1.5 million to support street food vendors, coffee shops, and food courts through its Tiger Beer brand, and has provided food aid relief to more than 1,000 at-risk families in communities around its brewery. It has also created an online training and education platform for bar staff on its Instagram account, @heinekenmalaysia. For a full list of initiatives from HEINEKEN Malaysia, visit www.heinekenmalaysia.com/covid-19

HEINEKEN Malaysia is also working with outlets across the country to ensure they implement social distancing policies and other safe behaviour guidelines as they begin to reopen. Consumers are reminded to follow the SOP established by the government when they redeem their vouchers. These include maintaining at least 1 metre distance between themselves and others, frequent handwashing, and providing details for contact tracing.

To support your local bars or pubs and buy a voucher, visit www.raiseourbars.my. For more information on this initiative, visit www.facebook.com/HeinekenMalaysiaBerhad

 

马来西亚喜力有限公司拨出100万令吉来资助酒吧和酒馆业者,协助他们走出经济困境

(吉隆坡5月6日马来西亚喜力有限公司(Heineken Malaysia Berhad)隆重推出一个崭新平台,以协助本地酒吧和酒馆在行动管制令解除后走出经济困境。马来西亚人可以通过这个名为“Raise Our Bars”的平台向他们喜爱的酒吧购买啤酒、黑啤或苹果酒礼券,并在兑换礼券时,获得一杯或一瓶免费酒饮。 

若想购买礼券协助马来西亚酒吧业者渡过难关,欢迎登入www.raiseourbars.my ,然后选择你处在的州属。当你找到想要支持的酒吧以后,即可购买最多3张礼券,酒饮包括Heineken®、Guinness、 Tiger以及 Apple Fox。在兑换礼券时,你将获得你所选购的两杯或两瓶酒饮,而其中一杯或一瓶将由马来西亚喜力有限公司免费赠送,以示感谢你对本地酒吧的支持。

来自全马各地750多家酒吧和酒馆已登记加入Raise Our Bars平台。马来西亚喜力有限公司承诺拨出100万令吉来推动这项计划。除了赞助额外的啤酒,该公司将承担一切相关的费用,意味着指定的酒吧和酒馆将获得礼券的100%金额,以提振消费,改善收入。礼券可在酒吧及酒馆重新开业至8月31日期间兑换,胥视各家酒吧和酒馆重新开业的时间。

马来西亚喜力有限公司销售总监Vasily Baranov说:“这几个月是马来西亚酒吧及酒馆最艰难的时期,很多业者已陷入经济困境。在这段期间,我们已推出多项纾困措施,如今我们要拨出100万令吉来资助酒吧和酒馆业者,帮助他们渡过难关。” 

他续称:“我们相信,我们可以同心协力让马来西亚的酒吧和酒馆重返原来的轨道。因此,号召大家与我们一起支持他们喜爱的酒吧和酒馆,传递真情,共克时艰。我们也要促请消费者在兑换礼券时理性饮酒,千万别酒后开车,并保持社交距离及良好卫生习惯。” 

Raise Our Bars 是马来西亚喜力有限公司在新冠肺炎疫情期间支持多个领域的计划之一。除了与经销商和酒吧及酒馆业者紧密合作,协助他们渡过难关,马来西亚喜力有限公司也透过Tiger Beer品牌,拨出150万令吉力挺街头美食小贩、茶餐室和小贩中心,同时也提供膳食给酿酒厂附近逾1,000户贫困家庭。它也通过其Instagram 账号@heinekenmalaysia 提供酒吧员工线上培训及教育。欲知马来西亚喜力有限公司的所有计划,欢迎浏览www.heinekenmalaysia.com/covid-19 。

马来西亚喜力有限公司也与全马各地的酒吧和酒馆合作,确保它们重新开业时,实施社交距离政策及采取其它卫生安全措施。消费者受促在兑换礼券时,遵守政府规定的标准作业程序。这些措施包括保持1公尺社交距离、经常洗手以及提供个人资料供追踪疫情用途。 

欲支持本地酒吧、酒馆或购买礼券,欢迎浏览www.raiseourbars.my 。欲知此计划的详情,敬请登入www.facebook.com/HeinekenMalaysiaBerhad  。