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BRING THE BAR HOME WITH DRINKIES’ ALL-NEW DRAUGHT@HOME SERVICE

KUALA LUMPUR, 6 November 2019 -

Drinkies by Heineken Malaysia Berhad (HEINEKEN Malaysia) has recently launched its Draught@Home service, bringing the bar to Malaysian homes. Tapping into the evolving consumer behaviour, this new offering will bring greater convenience to Drinkies consumers and make every celebration even better. 

Whether it is for a home party, wedding celebration, company dinner, and even family reunion, consumers can now have the entire bar experience at their location of choice, with perfectly poured and freshly tapped draught beers and ciders. Draught@Home comes with complimentary barman service and amenities, including cups. 

Roland Bala, Managing Director of HEINEKEN Malaysia said, “Consumers today seek convenience and better experience anytime, anywhere. They want their products right here, right now. With a consumer-inspired approach, Drinkies solves the biggest pain point of home consumption – carrying heavy beverages home. Order via Drinkies.my and you can have your favourite chilled beers, ciders and more delivered directly to your doorstep within 60 minutes or scheduled at your convenience.”

“Drinkies now takes convenience to the next level, and today we tell consumers that you can enjoy freshly tapped beers in the comfort of your home. For those who have always desired the complete bar experience at your home events, with Drinkies you can now enjoy hassle-free beverage support for you and your guests to celebrate with a fresh pint of beer. Now you can Bring the Bar Home!” he added.

Launched in 2018, Drinkies by HEINEKEN Malaysia is a one-stop-shop that curates drinks, snacks, and services for all party occasions. Beyond enhancing end-to-end consumer experience from purchasing to delivery of alcoholic beverages, the online platform is the first in the country to deliver chilled beers and ciders on demand to consumers’ doorstep within 60 minutes. The on-demand delivery service is currently available in select locations within Klang Valley, Penang, and Johor Bahru. 

As for the Draught@Home service that is available nationwide, consumers can place their orders in advance before their planned event via www.drinkies.my or contact the Drinkies Hotline at 012-281-8888 for any enquiries. The service comes with complimentary barman to tap the beers as well as free delivery and amenities including cups. Truly, a hassle-free way to Bring the Bar Home!

Drinkies offers HEINEKEN Malaysia’s iconic portfolio of brands including Heineken®, Tiger, Guinness, Anchor, Strongbow, and Apple Fox Cider. With a comprehensive alcoholic beverage selection catered to any moment, Drinkies also offers a variety of wine and spirits as well as various party snacks and even games – truly a platform that provides something for everyone. 

If you are planning for a great night-in with family and friends with the holiday season approaching, follow these simple steps to place your orders:

  • Step 1: Log on to www.drinkies.my and set your location 
  • Step 2: Choose your favourite alcoholic beverages or Draught@Home service
  • Step 3: Select your preferred delivery time and proceed to Payment & Checkout

To receive exciting updates on Drinkies, visit the official Facebook page via https://www.facebook.com/drinkies.malaysia/. New users will get to enjoy RM30 off their first orders. Drinkies is only for non-Muslim consumers, aged 21 and above only.

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HEINEKEN MALAYSIA CALLS FOR GRADUATES TO GO PLACES

HEINEKEN Asia Pacific Graduate Program Opens for Applications for 2020 intake

KUALA LUMPUR, 7 October 2019 -

The HEINEKEN Asia Pacific Graduate Program (APGP) will be taking applications from 7 October to 7 November 2019 for its 2020 intake. Heineken Malaysia Berhad (HEINEKEN Malaysia) encourages all ambitious and eager Malaysian graduates to apply for the chance to enjoy accelerated career progression, under the expert guidance of HEINEKEN’s senior business leaders across the Asia Pacific region.

For 24 months, graduates will get the opportunity to rotate between four assignments every six months. The first assignment will take place in their Home Operating Company (OpCo) – HEINEKEN Malaysia, followed by two assignments, each taking place in one of the more than 20 HEINEKEN OpCos across Asia Pacific. Graduates will return to HEINEKEN Malaysia for their last APGP assignment experiencing a role in a different function.

Graduates who embrace the challenge of working in a high-paced, dynamic industry will fit right into the APGP. Designed to nurture future leaders in the region, the programme offers graduates with both formal and on-the-job leadership training, including management level mentorship.

Exposure to different working environments in three countries guarantees graduates a borderless platform for both professional and personal growth.

“The APGP is an excellent opportunity for us to introduce young talents to a promising career with HEINEKEN in Malaysia and across the Asia Pacific region. Our graduates from previous batches of the APGP have been playing a crucial role in their respective function during and after the programme. We look forward to welcoming a new batch of graduates for the APGP 2020 intake. We are confident that the cross-cultural and cross-functional approach that the APGP offers will empower graduates to Go Places with HEINEKEN and acquire an advantageous array of skills,” said Roland Bala, HEINEKEN Malaysia’s Managing Director.

HEINEKEN APGP is open to Malaysian graduates from a wide range of backgrounds, including but not limited to commerce, economics, accounting, finance, manufacturing, engineering, technology, food science, marketing, communications, law, amongst others. Interested candidates can find out more about the programme via the official website: https://careers.theheinekencompany.com/APGP/.

TESTIMONIALS FROM CURRENT HEINEKEN ASIA PACIFIC GRADUATES

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STEPHANIE WOON

Bachelor of Commerce, Marketing & Management
University of Western Australia
Countries of assignments: Malaysia, Laos, Singapore

“The opportunity to immerse myself into a new environment has allowed me to become an agile situational leader, which is vital to thrive in a global company like HEINEKEN. I learnt the HEINEKEN way of brand building in my home OpCo Malaysia, and then moved into a new working culture and function at HEINEKEN Laos during my next assignment. My third assignment with the regional office gave me an overview of the strategic side of our business, with one of the highlights was working with a prominent Korean actor during a campaign video shoot! The APGP has allowed me to #GOPLACES and enhance my passion for marketing and the world!

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KABERI DUTTA

Bachelor of Law and Social Anthropology
SOAS, University of London
Countries of assignments: Malaysia, Singapore, Cambodia

“Rotating between the different OpCos is much more than just living in a new country every six months. Each OpCo has its own set of characteristics and challenges so what I learnt in the Malaysian market is very different to what I experienced in the Cambodian market. The transition from OpCo to the Regional office in Singapore was another interesting challenge as the regional role required me to adopt a more strategic mindset and assess situations from a holistic angle. The exposure to different markets and roles within Corporate Affairs pushed me outside of my comfort zone both professionally and personally.”

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CLARINS CHONG

Bachelor of Food Science & Nutrition
Universiti Malaysia Sabah
Countries of assignments: Malaysia, New Caledonia, Indonesia

“APGP gave me the opportunity to quickly adapt to a new culture and create positive changes in the company. The whole journey has been a great learning experience for me. During each assignment, I learnt about different Supply Chain systems from scratch and later on was able to set up and optimise these systems. I also learnt that sharing a common language is a great start to break down barriers. I have enhanced my French during my time in New Caledonia and mastered Bahasa Indonesia after two months with the Indonesia OpCo.”

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OPEN UP, IT’S GUINNESS TIME

Guinness encourages drinkers to get to know their colleagues and friends better over a pint after work; launched a series of promotions over three months.

KUALA LUMPUR, 2 October 2019 -

Have you ever realised that we spend more time with our colleagues than our family or friends? Eight hours a day, five days a week – and yet, most of us don’t know each other as well as we’d like. In a recent survey commissioned by Guinness, Malaysia’s favourite stout1, more than 85% of young working adults said they’d like to get to know their colleagues and friends better – and Guinness has the solution with the launch of ‘Guinness Time’.

With a series of promotions and activations taking place from September until November, Guinness Time is aimed at encouraging drinkers to go out not only with their friends, but with their colleagues too after work and turn their workmates into their #workfam. Throughout the month of September, bars and pubs across the country saw a special deal on Guinness Draught – buy one set and get another Guinness free – perfect for sharing!

In support of the campaign, Guinness roving teams have taken it to the streets in Klang Valley, Ipoh, Johor and Penang, challenging groups of colleagues on how well they really know each other. Those who got the answers right have been rewarded with vouchers for free pints of Guinness – while those who got them wrong also received vouchers, so they could get to know each other better over a drink!

“Guinness Time is based around a simple concept – walls come down when pints are raised. Sharing an after-work drink with friends and colleagues is one of the best ways to get to know each other, once laptops are shut and everyone can put thoughts of work behind them for the day. With the range of promotions and activities lined up over the next few months, there will be plenty of reasons for drinkers to enjoy Guinness Time – whether it’s with their colleagues, friends or family.” said Archana Sridhara, Marketing Manager – Guinness & Diageo Brands at HEINEKEN Malaysia.

The Guinness Time fun continues throughout October, with a series of parties taking place in bars and pubs across Peninsular Malaysia. Featuring promotions, music, entertainment and specially-curated food to pair with Guinness, these ‘Guinness Time’ sessions will give consumers even more reasons to connect with colleagues and friends after work. Check out the participating outlets here.

In addition, there will be another promotion in effect for the whole month of October – consumers purchasing two sets of Guinness will receive an exclusive, limited-edition Guinness t-shirt free-of-charge. There are three designs to collect, so be sure to be on the lookout!

Come November, Guinness lovers will have even more to look forward to, with the Guinness ‘Flavour by Fire’ food festival. This will pair the flavour of roasted barley, which gives Guinness its distinctive look and taste, with rich flavours of roasted meat for an unforgettable culinary experience. More details are set to be revealed in the coming weeks.

To find out more about Guinness Time over the next few months, visit facebook.com/guinnessmalaysia .

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A Celebration of Wayyyy More Apples with Apple Fox Cider

Apple Fox Cider brings wayyyy more apples to Malaysians this apple season

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KUALA LUMPUR, 1 October 2019 -

The cider brand that prides itself with wayyyy more apples, Apple Fox Cider, is celebrating its key ingredient – apples – by bringing Malaysians the chance to experience wayyy more apples through a series of exciting activities! In this month long celebration of the apple season, you can catch the Fox Mobile which will be traveling nationwide giving you a taste of the Apple Fox experience and in line with Apple Day, you can enjoy a free glass of Apple Fox Cider when you bring your own (B.Y.O) glass to participating outlets!

Inspired by New Zealand cider makers, Apple Fox Cider places utmost importance and emphasis on the quality and the quantity of the ingredient that goes into the perfect pick-me-up beverage. Using only real apples from the freshest source, the orchard, Apple Fox pays homage to the apple harvest season and Apple Day – an annual affair celebrated globally.

“It’s no secret that the key to Apple Fox Cider lies in the fresh, crisp, real apples we use – and of course made with way more apples because quality and great tasting cider is our priority in every sip! And what better way to do so than to bring light to the international annual celebration of Apple Day and give Malaysians the Wayyyy More Apples experience!” said Pablo Chabot, Marketing Director at Heineken Malaysia Berhad.

The fox has been busy thieving loads and loads of the freshest and juiciest apples to make a cider that contains wayyy more apples. Here’s how you can get in on the fun this apple season!

Catch The Swift and Sleek Fox Mobile

The Fox Mobile will tour Klang Valley and across the region to bring Malaysians a taste of Apple Fox Cider! You can learn about the brewing process of Apple Fox Cider and even ‘harvest’ your own Apple Fox Cider draught fresh from the Fox Mobile. Participate in exciting activities lined up to win exclusive Apple Fox merchandise!

Bring Your Own Glass (B.Y.O.G) for Wayyy More Apples

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In conjunction with Apple Day, Apple Fox Cider is inviting all cider lovers to bring your own glass* to be filled with Apple Fox Cider, at no cost. This weekend affair will take place on the 19th and 20th of October at participating pubs, bars, and restaurants.
*Terms and conditions apply

Read and Reap The Apple-y Reward

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Find the Fox in major newspapers on 18 Oct 2019 to get your hands on wayyyy more apples! Turn the Fox in for a free can of Apple Fox Cider on 19 to 20 October in participating supermarkets and hypermarkets from 12pm to 8pm.

Get In On the Apple Thieving Fun

Join the Fox in the apple thieving fun with the Grand Theft Apple online game! All you have to do is collect as many apples as you can to stand a chance to win exclusive prizes! Top 3 scorers will win the grand prize of 288 cans of Apple Fox Cider! Get your game on and see if you can thieve like the Fox!

Visit this link https://applefox.com/appleseason/ for clues on where you can harvest your share of Apple Fox Cider and more details on all the fun activities happening this month! 

Keep updated with the Fox by following Apple Fox Cider’s social channels for updates on the Fox Mobile and latest deals:

Facebook: https://www.facebook.com/applefoxmy
Instagram: https://www.instagram.com/applefox_my/
Website: www.applefox.com

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HEINEKEN MALAYSIA – STAR OF THE NIGHT AT PUTRA BRAND AWARDS 2019

KUALA LUMPUR, 1 October 2019 -

Heineken Malaysia Berhad (HEINEKEN Malaysia) celebrates yet another year of success, clinching three awards at the Putra Brand Awards 2019 for the tenth consecutive year. The star of the night, Heineken® won Platinum, while Tiger Beer and Guinness both won Gold. This year’s wins have brought HEINEKEN Malaysia’s total awards won at the Putra Brand Awards to 30 since 2010.

Launched in 2010, this prestigious award recognises brand-building excellence across various platforms, measured by consumer preference. This year, the Putra Brand Awards introduced for the first time its highest-ranking Platinum Award. Heineken® was awarded with the Platinum Award thanks to its exceptional position among Malaysian consumers as the beer brand of choice. In 2019, Heineken® has provided consumers with impressive experiences throughout its “Unmissable” UEFA Champions League and Live Your Music campaign. This is also the year when the brand’s iconic green label has been turned blue, the colour associated with the non-alcoholic category. Taking cues from the growing cultural trend around moderate alcohol consumption and living a more balanced lifestyle, Heineken® Master Brewers created the new non-alcoholic Heineken® 0.0 using only natural ingredients, including Heineken®’s own A-yeast.

Commenting on the company’s wins, Roland Bala, Managing Director of HEINEKEN Malaysia said, “Our wins at this year’s Putra Brand Awards demonstrate our strong efforts in engaging with our consumers through innovative commercial and marketing campaigns. We are committed to not only delivering quality and innovative brands, but also providing our consumers with exceptional experiences. We want to thank our consumers who show their great support for Heineken®, Tiger Beer, and Guinness amongst the preferred brands in Malaysia.”

Pablo Chabot, Marketing Director of HEINEKEN Malaysia said, “It is a great honour to be recognised with the Platinum for Heineken® and Golds for Tiger Beer and Guinness, signifying HEINEKEN Malaysia’s successful brand-building efforts. We seek to exceed our consumers’ rising expectations with exciting brand experiences. Brands need to evolve with time: not just addressing consumer needs today, but also anticipating what they will need tomorrow. Innovation is key, and we are pleased that Heineken®, Tiger Beer, and Guinness are doing exactly that, take changing consumer preferences into account and ensure our brands stay relevant.”

Amongst Heineken®’s winning campaigns this year include the “Unmissable” UEFA Champions League campaign, which launched the Limited-Edition Heineken® Trophy Bottles & Cans nationwide. The campaign also introduced a special appearance of UEFA Champions League legend, Andrea Pirlo, in its feature video. Throughout the campaign, Heineken® also offered six of the biggest fans a once-in-a-lifetime experience to watch the UEFA Champions League Final live in Madrid. Staying true to the company’s consumer-inspired approach to innovation, Heineken® this year recently unveiled the non-alcoholic Heineken® 0.0, with an aim to introduce new drinking occasions; during lunch, whilst at work, after a workout or even before a drive, and provide an option for beer drinkers who enjoy the great taste of beer but not necessarily the effects of alcohol. Also, through research, we see that our consumers aspire to lead more moderate and healthy lifestyles. Heineken® 0.0 enables beer drinkers to moderate their alcohol consumption as part of a balanced lifestyle and has only 53 calories per bottle. Last August, Heineken® Live Your Music returned to push the tempo with a month of stellar line-ups. From electronica to future bass to indie, Heineken® rolled out a series of three high energy shows featuring Andrew Rayel, Flume, and Snow Patrol at KL Live, creating a month of fresh Live Your Music experiences for its fans.

Truly Malaysia’s No. 1 Beer, Tiger Beer welcomed the year with its “Uncage New Beginnings” campaign for Chinese New Year. Tiger Beer also continues encouraging Malaysians to ‘Uncage’ themselves through the Tiger ROAR Project, a new platform that celebrates emerging raw Malaysian talents. Additionally, Tiger Beer brought together football players to showcase their footie skills at the Tiger Street Football 2019 and presented the winning team an opportunity to play against football legend and Tiger Street Football Ambassador Rio Ferdinand. Last month, Tiger Beer welcomed to its iconic portfolio of brands Tiger Crystal, an ultra-refreshing, easy-to-drink pure lager with a lower bitterness. Over six thousand people attended Tiger Crystal’s launch at “Kuala Lumpur’s coolest bar” – a specially-constructed cold room with a sub-zero temperature – at The Square in Publika Mall.

Guinness, Malaysia’s favourite and the World’s No. 1 Stout, celebrated Guinness St. Patrick’s in March, which saw thousands of people get together at a two-day festival filled with amazing performances by local artistes, prizes, games, and cold, creamy Guinness Draught. Guinness continued its annual Perfect Pour contest, training bar staff around the country to master the unique two-part pour. This year, consumers also got in on the action with the touring Guinness Perfect Pour truck. As good in food as it is in a glass, Guinness collaborated with The Beer Factory to create a special Guinness-infused black snow skin mooncake, just in time for consumers to enjoy with their family and friends for the Mid-Autumn Festival.

To enjoy the latest updates on HEINEKEN Malaysia’s portfolio of iconic brands, follow us on Facebook via www.facebook.com/heinekenmalaysiaberhad and Instagram via www.instagram.com/heinekenmalaysia.

Evers, Leonard Cornelis Jorden

Working Experience

  • Presently, Managing Director of Heineken Asia Pacific Pte Ltd (APAC) responsible for the business of its operating companies within the Asia Pacific region.
  • A globally experienced business leader with a successful track record in general management, marketing and logistics.
  •  Has worked for HEINEKEN for 29 years including in the Netherlands, Japan, Poland, New Caledonia, Indonesia and Vietnam.
  • During his extensive career with HEINEKEN, he has held the position of Managing Director/CEO at HEINEKEN’s operating companies in New Caledonia (2006 – 2010), Indonesia (2010 – May 2013) and most recently in Vietnam (May 2013 – August 2019).
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Celebrate Mid-Autumn Festival with Guinness Mooncakes

The Beer Factory and Guinness collaborate to create Guinness-infused black snowskin mooncakes available for pre-order from today and purchase from TBF outlets across Peninsular Malaysia

KUALA LUMPUR, 20 August 2019 -

Local bar chain, The Beer Factory (TBF), has collaborated with Malaysia’s favourite stout, Guinness, to create something very special just in time for the Mid-Autumn Festival – a Guinness-infused black snowskin mooncake!

Available to pre-order online, and for purchase at selected TBF outlets across Peninsular Malaysia from today, the exclusive Guinness mooncakes combine the deep roasted flavours of stout with sumptuous chocolate and velvety lotus seed paste to create a rich and decadent treat – perfect for sharing with friends and family.

The charcoal snowskin crust gives way to a smooth and luxurious filling flavoured with stout and chocolate, with the slight hint of bitterness from the Guinness complimenting the sweetness to create a mouth-watering delicacy, worth savouring every bite.

“At The Beer Factory, it goes without saying that we love beer. We also love to innovate and create new experiences for our customers – and these new Guinness mooncakes are a fantastic example of that. It’s the first time that anyone in Malaysia has infused flavours like this into a mooncake, and they are absolutely delicious!” said Kent Chua, Founder of The Beer Factory.

“Guinness is all about bringing people together, which is a key part of the Mid-Autumn Festival. It’s also the perfect accompaniment to a range of foods and flavours, and this collaboration with TBF really shows this off in a unique and special way.” explained Julie Kuan, Senior Brand Manager, Guinness, at Heineken Malaysia Berhad.

Priced at RM45 each, or RM80 for two, the Guinness mooncakes are housed in a premium presentation box embossed with the brand’s famous harp iconography and a golden TBF logo, making it an ideal gift for the Guinness-lovers in your life. To pre-order, visit http://bit.ly/guinnessmooncake between now and 2nd September 2019 and follow the instructions.

Alternatively, you can purchase in-person at any TBF outlet in Peninsular Malaysia (with the exception of TBF Cyberjaya) between 19th August and 13th September. However, stocks are limited, so visit early to avoid disappointment!

For more information on the exclusive Guinness mooncakes, visit www.facebook.com/thebeerfactory. For more information on Guinness, visit www.facebook.com/guinnessmalaysia.

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HEINEKEN MALAYSIA BERHAD HALF YEAR 2019 RESULTS: SOLID PERFORMANCE WITH DOUBLE-DIGIT GROWTH IN Q2

  • 2QFY19 revenue increased by 22% to RM513 million (2QFY18: RM422 million)
  • Profit before tax rose 16% to RM85 million (2QFY18: RM73 million)
  • Net profit increased by 20% to RM66 million (2QFY18: RM55 million)

KUALA LUMPUR, 8 August 2019 - Heineken Malaysia Berhad (HEINEKEN Malaysia) today announced its financial results for the second quarter ended 30 June 2019 (2QFY19), reporting solid double-digit growth in revenue, profit before tax (PBT), and net profit compared to the same period last year.

Revenue for the quarter grew 22% mainly attributed to higher sales volume driven by all core brands. PBT grew 16% on the back of revenue growth, partially impacted by higher commercial spend including the preparation for new product launches planned for the third quarter ending 30 September 2019.

For the first half of the year (1HFY19), revenue increased by 21% to RM1.04 billion (1HFY18: RM855 million), and PBT grew by 13% to RM156 million (1HFY18: RM138 million). Organic revenue growth for 1HFY19 is 14% and for 2QFY19 at 15%, excluding the impact of the Sales and Services Tax. Revenue growth was mainly driven by robust sales performance for the festive period in the first quarter of 2019 and the continued growth of core brands in Q2.

The Board has declared a single tier interim dividend of 42 sen per stock unit for the financial year ending 31 December 2019 to be paid on 25 October 2019. The entitlement date for the dividend payment is 26 September 2019.

Roland Bala, Managing Director of HEINEKEN Malaysia said, “These results demonstrate our strengthened commitment in delivering world-class brands and experiences to our consumers through effective campaigns and promotions. Despite a challenging external environment, the results reflect the successful focus in growing our core brands and innovations that have scale.”

Notable campaigns in the first half included Tiger Beer’s Uncage New Beginnings for Chinese New Year; Guinness’ St Patrick’s Festival; Heineken®’s “Unmissable” UEFA Champions League campaign; and Apple Fox’s ‘Wayyyy More Apples’ campaign where the brand made its way into the Malaysia Book of Records.

In relation to outlook for the second half of 2019, Roland commented, “Given the intense competition and the continued threat from contraband beer, the Group is cautiously optimistic in what remains a challenging external environment and it expects consumer sentiment to stay below the optimism threshold impacted by rising cost of living. The Group will continue to prioritise on strengthening its commercial execution across its route-to-market whilst sharpening the channel focus and accelerating growth of our innovation products.”

The good efforts by the Royal Malaysian Customs and other law enforcement agencies have contributed to the decline of the illicit and duty not paid market. The Group will continue to support the Government’s initiatives aimed at eradicating illicit alcohol and raise awareness of the matter through proactive engagements with relevant enforcement authorities, trade partners and consumers.

“We are excited to have launched Tiger Crystal, a winning brew that will cater to growing demand for refreshing, easy-to-drink, and less bitter beer. Tiger Crystal, with 4.2% ABV, is filtered at a crystal cold temperature of -1°C to lock away the most desirable aromas and flavours. We are also delighted to have launched Heineken® 0.0 in Malaysia, providing a choice for beer drinkers who enjoy the taste of beer but not necessarily the effects of alcohol and also for those beer drinkers seeking to moderate their alcohol consumption as part of a balanced lifestyle,” Roland added.

HEINEKEN Malaysia would also like thank the Government and the Royal Malaysian Customs Department for their efforts in addressing the illicit alcohol issue, which causes significant revenue loss to both Government and Industry. The Company will continue to support initiatives aimed at eradicating illicit alcohol and raise awareness on the matter through proactive engagements with relevant enforcement authorities, trade partners, and consumers.

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EXPERIENCE ULTIMATE REFRESHMENT WITH TIGER CRYSTAL

Tiger launches a new brew, crystal cold filtered at -1°C for ultimate refreshmentNew Tiger Crystal available now across Malaysia

KUALA LUMPUR, 8 August 2019 – Beer fans have a cool new brew to experience from today, with the official launch of new Tiger Crystal. Crystal cold filtered at -1°C to lock in the most desirable flavours and aromas, Tiger Crystal is ultra-refreshing, easy-to-drink, and less bitter than other beers – providing ultimate refreshment for drinkers looking for something different.

The secret is the special ‘light-stable’ hops used in the brewing process, imparting a more rounded flavour and pale golden colour to the new brew. Combined with the crystal cold filtration, this results in an exceptionally refreshing, crisp and pure lager with a lower bitterness.

Housed in a beautiful colourless ‘flint’ bottle which shows off the clarity of Tiger Crystal, it is available for purchase from today in bars, clubs, coffeeshops, food courts, convenience stores, supermarkets, and everywhere else which sells Tiger Beer.

Tiger Crystal was launched to the public at ‘KL’s Coolest Bar’ – a specially-constructed cold room with a sub-zero temperature – at The Square in Publika Mall. Donning warm winter jackets and gloves to protect them from the cold, consumers entered into a world of ultimate refreshment. After learning about the unique brewing process with a series of interactive installations, the intrepid explorers made their way through the frozen landscape towards their goal: the Tiger Crystal ice bar.

Built out of real ice, the ice bar was the perfect location for guests to try their first taste of new Tiger Crystal – served in custom-made glasses hewn from blocks of ice. While savouring the crisp, easy-to-drink beer, attendees explored the interior of the cold room, filled with ice sculptures and other art installations in true Tiger fashion.

After braving the icy temperatures inside, guests stepped back out to get the blood pumping again with some of KL’s coolest local bands. Performances from Ryot Jones, An Honest Mistake, Kaya, DJ Bunga and more provided a refreshing soundtrack to chill to throughout the weekend-long activation. And because a Tiger event wouldn’t be complete without a tantalising assortment of street food, plenty of vendors were on hand to feed hungry patrons.

Tiger Uncage Street Food heroes Bacon It and Kent Lee took centre stage, with Kent’s signature Siew Yuk helping to warm up guests emerging from the ice bar. Bacon It had a unique twist to their famous porky popcorn, with succulent chunks of bacon marinated in a Tiger Crystal glaze. Other vendors including My Burger Lab, My Boba Lab, and The Social rounded off a menu designed to pair perfectly with the new brew.

“Tiger Crystal is a very exciting new brew, providing ultimate refreshment for Malaysian drinkers who want to beat the heat. It’s crisp, easy-to-drink and very sessionable – something we know Malaysian consumers are looking for. It’s been a hit in markets all across Asia, and now it’s time to bring it back here to Malaysia.” said Pearly Lim, Marketing Manager for Tiger Beer.

If you missed ‘KL’s Coolest Bar’, don’t worry – Tiger Crystal will soon bring ultimate refreshment across the country with a portable version housed in a custom-made Ice Truck. In addition, selected bars, pubs, and malls will see activations where consumers stand a chance to get their hands on exclusive Tiger Crystal merchandise, while stocks last.

Tiger Crystal is now available across Malaysia, in cans (320ml), and bottles (325ml and 600ml). For more information on Tiger Crystal and to find out where the Ice Truck and in-outlet activations will be, visit www.facebook.com/TigerBeerMy. All promotions are open to non-Muslims aged 21 and above only.