Kuala Lumpur, 26 August 2015 – It was a night of celebration for Guinness Anchor Berhad (GAB) as the brewery took home three awards at the Putra Brand Awards held at Majestic Hotel. Heineken received a gold, and Tiger Beer garnered a silver in the Beverage-Alcoholic category, bringing GAB’s total tally from the prestigious awards ceremony to 18 wins over six years. To further solidify GAB’s victory, Heineken was inducted into the Putra Brand Icon Hall of Fame for winning its fourth consecutive gold award.
Introduced in 2010 as an extension of the Malaysia’s Most Valuable Brands (MMVB) programme, the Putra Brand Awards is a prominent annual brand valuation and recognition exercise organised by the Association of Accredited Advertising Agents Malaysia (AAAA).
Hans Essaadi, Managing Director of Guinness Anchor Berhad said, “At the heart of GAB is our portfolio of world-renowned brands. However, with our consumer base being so diverse and evolving so quickly, we constantly up our game by expanding our portfolio to maximise opportunities.