HEINEKEN Malaysia collaborates with Grab Malaysia to encourage responsible and safe behaviours amongst consumers
KUALA LUMPUR, 14 December 2022 – Heineken Malaysia Berhad (HEINEKEN Malaysia) and Grab Malaysia are joining forces, calling on consumers to Enjoy Responsibly and Do Not Drink and Drive. With the festive season around the corner in December, this collaboration campaigns for responsible behaviours amongst consumers who plan to attend festive events and parties during the final two weeks of the year.
Through the collaboration, HEINEKEN Malaysia and Grab Malaysia will be offering up to 10,000 promo codes, giving an RM10 discount off Grab Rides to various Heineken®, Guinness, and Tiger brand events up until 31 December 2022.
Renuka Indrarajah, HEINEKEN Malaysia’s Corporate Affairs & Legal Director, said: “As a progressive brewer, we are committed to advocating responsible consumption. Our collaboration with Grab to offer ride discounts to consumers aims to encourage all consumers attending our events to do the right thing and take alternative transport when going out for a drink. Do not drink and drive, we want our consumers to get home safely at the end of the day.”
“Earlier this year, our When You Drive, Never Drink campaign called on consumers to pledge to never drink and drive. We received 3,000 pledges from consumers, indicating growing awareness and positive behaviours in Malaysia. We further received over 100 pledges from our business partners, who committed to supporting HEINEKEN Malaysia’s responsible consumption agenda. The Heineken® brand also dedicated 10% of media spend annually on promoting responsible consumption.”
This campaign is in line with Grab’s number one priority, safety, where it believes in providing a safe journey when and where people need it the most. Grab has always encouraged Malaysians to book Grab rides as an alternative to driving, whether it is for shopping, running errands, or even a night out. Through more dedicated campaigns to encourage Malaysians to use e-hailing as a transportation mode during these at-risk times, Grab is committed to being part of the solution to help people make safe choices.
HEINEKEN Malaysia’s brand events and all related promotions and activities are strictly for non-Muslims aged 21 and above only. HEINEKEN Malaysia advocates responsible consumption and urges consumers to #EnjoyResponsibly. When you drive, never drink. Since 2010, the brewer has invested more than RM9 million in advocating responsible consumption.
HEINEKEN Malaysia Brand Events in December
|Heineken Spread the Cheer Event, Eco Palladium Johor
||23 December 2022
||Eco Palladium Johor
|Heineken Spread the Cheer Event, Automall Penang
||24 December 2022
|Tiger Football Viewing Party
||17 & 18 December 2022
||The Square, Publika KL
|Tiger Football Finale
||18 December 2022
||Sentul Depot, KL
|Guinness Flagship outlet –
|14 – 31 December 2022
||Arthur’s Storehouse Pavilion KL
For more information on HEINEKEN Malaysia and the company’s initiatives, please visit www.heinekenmalaysia.com.