The GUINNESS Perfect Pour campaign aims to further establish the quality of GUINNESS Draught amongst Heineken Malaysia’s trade partners by means of a nationwide training programme run for bartenders, covering over 180 outlets and 640 bar staff this year. Through the programme, GUINNESS goes further to prove its quality amongst consumers as they rove the GUINNESS Perfect Pour truck around the Klang Valley to allow consumers the chance to experience what goes into a GUINNESS and how to master the 2-part pour that is unique to GUINNESS Draught.
“It’s been such an experience being here with all the bartenders across Malaysia – I’m so proud to see that across the globe, the drive and passion to produce quality GUINNESS Draught for the end consumers that I’ve been witnessing with each and everyone of them has been consistent throughout and that’s truly something I can say I’m honoured to be able to witness and take pride in,” said Cian Hulm, GUINNESS Brand Ambassador.
GUINNESS Draught is a beer Made of More – more craft, more anticipation, and more satisfaction in every glass because GUINNESS Draught is nitrogenated, uniquely made with barley roasted to a state of perfection, and uses the same strain of yeast that legendary founder, Arthur Guinness, has been using from 260 years ago. Hence, it is the beer of choice for those who will never accept anything less.