Taking things up a notch this year, Star Academy is also introducing the Star Academy Mastership public event a day after the finale, where beer enthusiasts can also try their hand at mastering the perfect pour.
Regional Master Class
HEINEKEN Malaysia’s commitment to quality is the driving force behind Star Academy’s approach to excellence. To ensure that the highest standards were met across all regions, Star Academy kicked off the year with a series of Regional Master Class held in non-urban areas, including Langkawi, Alor Setar, Kluang, Muar, Segamat, Sandakan, Bintulu, Melaka, and Sitiawan. This meticulous approach to quality assurance reinforces HEINEKEN Malaysia’s dedication to delivering exceptional experiences to its consumers in Malaysia.
Star Academy 2023 Challenges
For the first time ever, Star Academy is also rolling out innovative challenges for bartenders to push their boundaries and showcase their culinary creativity through beer-infused food and drink creations. Challenges include:
- Beer Mixology Throwdown Challenge: Bartenders are called to showcase their mixology skills by creating cocktails, infused with HEINEKEN Malaysia-branded beers. The winning cocktail will be awarded a recognition plaque and travel voucher.
- Guinness Food Infused Challenge: Chefs are called to unleash their imagination and create exciting, original, and inventive ways to infuse Guinness in their meals. The winning dish will be awarded a recognition plaque and travel voucher.
Book Your Spot
To participate in this year’s Star Academy training, bartenders at participating HEINEKEN outlets, including restaurants, pubs, and bars, may register their interest at the Star Academy website at www.star-academy.heinekenmalaysia.com. As for beer enthusiasts, stay tuned for the Star Academy Mastership event in September and take on the challenge of mastering the Heineken® Star Quality Pour and Guinness Perfect Pour.
For more information on HEINEKEN Malaysia and the company’s initiatives, please visit www.heinekenmalaysia.com.