Kuala Lumpur, 5 June 2017 – This UEFA Champions League season, Malaysians started their day at 2 A.M. to champion the match nights with Heineken®, the official partner to the world’s most prestigious club football competition.
Rewarding those who journeyed through the season with Heineken®’s Champion the Match Night campaign which encouraged them to sleep early and wake up early to turn their 2 A.M. into an early day, Heineken® took a step further by completely transforming one of Kuala Lumpur’s unconventional hotels, the Container Hotel, into an ultimate final match viewing party.
To champion the final match night, Heineken® transformed the hotel into a chill out indoor match screening venue that allowed guests to celebrate the match like a true fan. The exclusive viewing party, which was by invitation only, hosted more than 100 Malaysian football fans nationwide. They enjoyed the final match screening in a unique location with ice-cold Heineken® beers and food by The Mothership, accompanied by energetic beats by one half of the dynamic DJ duo BATE, WH. They also had the opportunity to unleash the inner footballer in them with exciting football games and take home exclusive Heineken® UEFA Champions League merchandises.