In support of the campaign, Guinness roving teams have taken it to the streets in Klang Valley, Ipoh, Johor and Penang, challenging groups of colleagues on how well they really know each other. Those who got the answers right have been rewarded with vouchers for free pints of Guinness – while those who got them wrong also received vouchers, so they could get to know each other better over a drink!
“Guinness Time is based around a simple concept – walls come down when pints are raised. Sharing an after-work drink with friends and colleagues is one of the best ways to get to know each other, once laptops are shut and everyone can put thoughts of work behind them for the day. With the range of promotions and activities lined up over the next few months, there will be plenty of reasons for drinkers to enjoy Guinness Time – whether it’s with their colleagues, friends or family.” said Archana Sridhara, Marketing Manager – Guinness & Diageo Brands at HEINEKEN Malaysia.
The Guinness Time fun continues throughout October, with a series of parties taking place in bars and pubs across Peninsular Malaysia. Featuring promotions, music, entertainment and specially-curated food to pair with Guinness, these ‘Guinness Time’ sessions will give consumers even more reasons to connect with colleagues and friends after work. Check out the participating outlets here.