“Fans who supported the cause and took a stand with Tiger Beer last year can be part of a unique collaborative effort once again. Last year, we saw fans uncage their creativity to raise awareness. The brand has taken a different approach this year, and through this joint effort with PMC, we are using streetwear to support this cause. Tiger Beer takes the plight of wild tigers seriously and wants fans to be aware of the situation.” said Pearly Lim, Marketing Manager of Tiger Beer Malaysia.
Hugh Koh, co-founder of PMC added, “It is a privilege to be part of a meaningful cause, and given the current predicament wild tigers are in, we wanted to send a message to fans through the designs in the collection.”
“Poaching remains the most critical threat to our tigers. If we don’t act now as a nation to protect them, we stand to lose them forever. Therefore, it is very encouraging to see Malaysians participate in helping us to spread awareness and take action in supporting the protection and conservation of Malayan tigers through creative arts,” said Dr. Mark Rayan Darmaraj, Tiger Landscape Lead for WWF-Malaysia.
Fans who missed the launch can still show their support by purchasing these t-shirts that are priced at RM100 each, while stocks last. 100% of the proceeds from the sale of this collection, will go to WWF-Malaysia in support of wild tiger conservation efforts. Online sales for the exclusive Endangered Edition collection will go live on PMC’s online shopping platform, https://www.pestlemortarclothing.com/ from 21st August onwards.
For more information on the Endangered Edition collection, visit www.facebook.com/tigerbeermy .