During the celebration, Bruce Dallas, GAB’s Marketing Director, shared that the company is pleased to be able to add Kirin Ichiban into the brewer’s portfolio as it further enhances the company’s offering to Malaysian consumers. He pointed out that Kirin Ichiban has great potential in this market because consumers here are becoming increasingly discerning.
“After extensive market research, we found that there is much opportunity for growth in the super-premium beer category. We believe Kirin Ichiban with its unique flavour has the potential to fill that gap,” said Bruce.
Kirin Ichiban is already available in more than 40 countries and the brand has enjoyed healthy growth in those markets. Bruce adds, “Kirin Ichiban is an excellent companion for any type of cuisine, even the most delicate of flavours as the beer leaves very little aftertaste, because Kirin Ichiban is known as beer at its purest.”