Guests mingled at the Tiger HUAT HUAT Bazaar before the event kicked off with a mesmerizing lion dance performance that ignited auspiciousness – the lions of different colours represented the brands in the HEINEKEN Malaysia portfolio. With festive spirits at an all-time high, Roland Bala, Managing Director of HEINEKEN Malaysia, unveiled the grand, gilded 88 sculpture, officiating the beginning of Tiger Beer’s Chinese New Year campaign for the Year of the Rat. The event continued with a special performance by Tiger – Sin Chew Chinese Education Charity Concert (CECC) artists, delighting guests.
Guests were then treated to a surprise performance as local singer-songwriter Namewee took to the stage as part of the big reveal, performing a selection of his popular songs – including his new Chinese New Year track, “Year of Rat” – created in collaboration with Tiger Beer. To check out the music video, click this link.
“Chinese New Year is a time when we get together with loved ones and celebrate for a prosperous year ahead. As we welcome Chinese New Year 2020, we here at HEINEKEN Malaysia are also celebrating Tiger Beer’s 88th anniversary. For this special occasion, we look forward to rewarding our loyal consumers with amazing promotions, contests and activations that will ‘Double the Huat’ for the auspicious year ahead,” said Roland Bala, Managing Director of HEINEKEN Malaysia.