Grand launch event by Tiger Beer Opens New Doors for Consumers to Grab Festive Giveaways This CNY!
7 January 2019, KUALA LUMPUR – Chinese New Year is the time of year when we usher in new beginnings with our family and friends. A new chapter of life is unveiled as we step into the new year with a renewed outlook on what is to come with the promise of good health, prosperity, and joy. Tiger Beer, Malaysia’s No. 1 Beer, welcomed the Year of the Pig with a grand launch attended by HEINEKEN Malaysia Berhad’s management team, trade partners and members of the media.
With the festive mood at an all-time high, HEINEKEN Malaysia Managing Director, Roland Bala, commenced the event with his speech and awakened the dragon for a mesmerizing dragon dance performance. Guests had the opportunity to participate in the Yee Sang tossing ceremony to usher in new beginnings with their wishes for a bountiful year ahead followed by a dinner with unique dishes specially for the festive season.
Speaking at the event, Roland said, “The festive season is a time for us to usher in the new with a renewed spirit as we leave behind the old. HEINEKEN Malaysia wants to celebrate this auspicious beginning with our loyal consumers to make this Chinese New Year a memorable one. This is the time of year where we celebrate with family and friends, hence, this year’s Chinese New Year campaign is packed with opportunities for consumers to win simply by enjoying the range of award-winning brews in our portfolio.”