Tiger Beer is rewarding its loyal consumers with an Abundance of Prosperity this Chinese New Year, with cash and prizes amounting to RM2 million
Kuala Lumpur, 28 December 2016 – This Chinese New Year (CNY), Tiger Beer is rewarding its discerning consumers with an Abundance of Prosperity for their continuous support and loyalty. Heineken Malaysia Berhad (HEINEKEN Malaysia)’s CNY campaign for the Year of Rooster, led by Asia’s iconic Tiger Beer, launched nationwide today will see over one million Malaysian consumers win cash and prizes worth a total of RM2 million.
Between 1st and 31st January 2017, consumers will have the chance to win prizes such as cash ang-pows worth RM8,888, RM2 rebates on beer purchases, and exclusive sets of playing cards. All they have to do is purchase any big bottle of Tiger Beer, Heineken®, Guinness Stout, or Anchor Beer in coffee shops, food courts, and restaurants, and check the bottle cap liners to see if they have shared in the prosperity.