We want to ensure our business can continue without creating unnecessary strain on our natural resources.
We pursue an increasingly holistic approach to sustainability, focusing on the entire value chain From Barley to Bar. Under our global sustainability strategy, Brewing a Better World (BaBW), there are six focus areas where we believe we can make significant difference for our people, planet and performance. These enables us to support 10 out of 17 United Nations Sustainable Development Goals.
Our sustainability strategy is aligned with the HEINEKEN approach and is customised towards the needs of our market. At the global level, this covers the entire value chain ‘From Barley to Bar’. At HEINEKEN Malaysia, the value chain starts from the brewing process and ends with the consumers.
We are pleased to share that we are making good progress towards fulfilling our BaBW commitments and targets set for 2020.