Experience Unmissable Moments with Heineken® this UEFA Champions League Season

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Collect Limited Edition Heineken® Trophy Bottles & Cans,  win an all-inclusive trip to Madrid for the UEFA Champions League final, among other exciting prizes and discover the Heineken® Extra Time Zones around the country.

3 April 2019, Kuala Lumpur – Heineken®, the proud official partner of the world’s most prestigious football tournament – The UEFA Champions League, is offering Malaysians the ultimate football experience this season with their “Unmissable” campaign. The campaign is celebrated with the launch of the Limited Edition Heineken® Trophy Bottles & Cans nationwide alongside two TV commercials titled “Unmissable” and “The Fan”, featuring UEFA Champions League legend, Andrea Pirlo. The advertisements capture the feelings of football fans when they miss seeing a goal during an eagerly awaited match by showcasing a range of scenarios that causes the fans to miss out on the action. It is when nothing happens, that anything can happen!


This football season, Heineken® believes that every UEFA Champions League match night has unmissable moments for everyone. Each match night features the world’s best clubs & players, the dramatic goals and extraordinary skills that create unmissable moments and experiences to be shared and enjoyed with friends over bottles of ice cold Heineken®.

Six of the biggest fans who journey through the UEFA Champions League season with Heineken® Limited Edition UEFA Champions League Trophy Bottles & Cans stand to win an experience of a lifetime with an all-inclusive trip to the UEFA Champions League Final live at Wanda Metropolitano Stadium in Madrid, Spain this June 2019. For a limited time only, the Heineken® Limited Edition UEFA Champions League Trophy Bottles & Cans will be available in stores, bars & coffee shops nationwide in 325ml bottles, 640ml bottles and 320ml cans from April till May 2019.

In the months of April & May, Heineken® Extra Time Zones will be taking over bars around Malaysia. This series of Heineken® Extra Time Zones are set to provide football enthusiasts with a platform to share the UEFA Champions League conversations over bottles of ice cold Heineken® with friends. Fans can expect to catch the latest match highlights and win exclusive Heineken® & UEFA Champions League merchandise at these Heineken® Extra Time Zones.

“As a proud partner of the UEFA Champions League, Heineken® is providing its Malaysian fans with unmissable moments this match season from exciting experiences at the Extra Time Zone activations nationwide to the ultimate football experience – watching the UEFA Champions League Finals live in Madrid. It is truly a once-in-a-lifetime experience to watch the Final live! The electrifying atmosphere from the passionate cheering fans as they root their team on is truly extraordinary. We’re excited to send six of the biggest fans to witness it for themselves!” said Carmen Chong, Senior Brand Manager of Heineken® Malaysia.

Enjoy ice cold Heineken® delivered to your doorstep within 60 mins powered by the Heineken® Extra-Time Drinkies Delivery, allowing you to share unmissable football moments with your friends anytime, anywhere.

For more information and updates, visit the Heineken® website (www.heineken.com/my/UCL) or follow Heineken® on Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/).


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