Social Sustainability
Our social sustainability efforts focus on fostering diversity, equity and inclusion, while safeguarding the health, safety and well-being of our employees to create a fair and thriving workplace. Beyond our organisation, we support local communities and drive positive change across our value chain through responsible practices and partnerships.
Guided by our DEI principles, we cultivate an environment where diverse strengths are valued, enabling individuals to reach their full potential. Efforts to enhance gender balance in Senior Management are progressing, with targets set at 30% women by 2025 and 40% by 2030. To accelerate progress, initiatives such as the DEI Strategy and Women Interactive Network (WIN) have been introduced.
Since 1994, our Tiger Sin Chew Chinese Education Charity Concert has been a cornerstone of our commitment to education, raising over RM427 million to support schools across Malaysia. Through this long-standing initiative, we have helped improve learning facilities, enhance access to quality education, and create better opportunities for students and communities alike. More than just a fundraising platform, the concert brings together communities, partners, and supporters in a shared effort to uplift education and preserve cultural heritage for future generations.
Since its launch in 2021, HEINEKEN Cares by HEINEKEN Malaysia has been dedicated to uplifting vulnerable communities through targeted social impact initiatives focused on food security, clean water access, and essential support. The program combines employee volunteerism, NGO partnerships, and stakeholder collaboration to ensure meaningful, long-term benefits. In 2023, HEINEKEN Cares had delivered over 6 million meals and clean water access to more than 30,000 people. In 2024, the initiative expanded its reach by allocating RM220,000 through a collaboration with Sokong, a digital fundraising platform for NGOs, non-profits, and social enterprises. This funding supports four NGOs in delivering food aid and critical resources to underserved communities.
Growing with communities is an important part of HEINEKEN Malaysia’s dedication to social sustainability. As a responsible and progressive corporate citizen, we want to help our communities with their essential needs during the challenging period.
