Sustainability

We strongly believe that by fully integrating sustainability into the way we do business, we are best placed to make a meaningful impact on the world around us.

BREW A BETTER WORLD

We believe in the long-term sustainability of our business. Our global sustainability strategy, Brew a Better World has had a profound influence on our business. It has driven us to innovate and collaborate to protect the environment, support local communities and make a positive contribution to society – all with the goal of supporting delivery of the UN Sustainable Development Goals (SDGs).

As a responsible and progressive organisation, we pursue an increasingly holistic approach to sustainability, focusing on the entire value chain From Barley to Bar. As we are moving into a decade in which the world must face even more complex challenges. We know we can only thrive if the planet and our communities thrive. Our BaBW 2030 ambitions are woven into the fabric of our balanced growth strategy, putting environmental, socialsustainability and responsibility as our key focus areas as we write our next growth chapter.

Our ambitions and targets for this new chapter are in line with the benchmarks set by the UN Global Compact and we are determined to contribute to the UN SDGs to protect the planet, ensure prosperity and end poverty for all.

“As a responsible and progressive brewer, we are committed to Brew A Better World. On the local front, HEINEKEN Malaysia will be pursuing initiatives that enable us to meet our 2030 global commitments, expanding our use of renewable energy, improving water efficiency, maintaining our achievement in fully balancing the water used in out products, advocating responsible consumption, as well as bringing positive social impact to our communities”

“We know actions speak louder than words and that achieving real and lasting change is only possible throughcollective effort. Therefore, the 2030 Brew a Better World programme is a more holistic plan with clearer focus areas on how we can positively impact HEINEKEN Malaysia’s ecosystem – from our employees, partners, and suppliers to local communities, NGOs government, and other stakeholders.”

– Roland Bala, Managing Director of HEINEKEN Malaysia

SUSTAINABILITY & RESPONSIBILITY AMBITIONS

On the path towards net zero impact

Our environmental sustainability ambition focuses on raising our bars in reaching carbon neutrality, maximise circularity and continue working towards healthy watersheds.

On the path to an inclusive,
fair and equitable company and world

Our social sustainability ambition focuses embracing inclusion and diversity, building fairer and safer workplace and investing in local communities.

On the path to moderation and no harmful use of alcohol

Our responsible consumption ambition focuses on empowering consumers by providing choice, transparency and zero tolerance for the harmful use of alcohol.

OUR VALUE CHAIN

We are committed to embedding sustainability at the core of our business. This means looking at Brewing a Better World in every one of our activities – from sourcing, producing, marketing and selling our products all the way to how they are consumed, and how we can reuse and recycle waste.

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Agriculture

We brew beer and make cider from natural ingredients. We support the sustainable cultivation of agricultural raw materials to brew our drinks. Our suppliers comply with the HEINEKEN Supplier Code, which details our commitment and enforcement of ethical business conduct, human rights, and environment.

Brewing

At our Sungei Way Brewery in Petaling Jaya, Selangor, the highest quality and safety standards are adhered to in the brewing process. We are committed to improving energy and water efficiencies, including increasing our use of renewables.

Employees

We employ over 600 fulltime employees and we are committed to developing our people. At HEINEKEN Malaysia, we always aim to dream big and uncage our courage to inspire with our world class brands, guided by a purpose to brew a sustainable future for our people, business and planet.

Packaging

Our beers and ciders are served in bottles, cans and kegs. We aim for our packaging design to stand out from the crowd while we also strive to reduce its environmental footprint by innovating the materials we use as well as improve recycling and reusing.

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Distribution

We work to optimise efficiencies throughout our distribution networks across Malaysia. Put Safety First is our number one behaviour and we continually engage our employees and distributors to stay safe on the road.

Customers

Thousands of businesses rely on selling our products for a source of revenue. We promote awareness of responsible serving with the aim of ensuring our products are enjoyed responsibly. Through our quality programmes, we also improve product knowledge and empower our customers to promote appreciation of brand heritage, product taste, and service etiquette.

Consumers

Millions of consumers enjoy the great tasting beers and ciders brewed by HEINEKEN Malaysia. We strictly market our products to those who are non-Muslims and aged 21 and above only. We are committed to advocate responsible consumption and dedicate 10% of the Heineken® brand’s media spend annually to promote responsible consumption.

Communities

We believe in growing with our surrounding communities. Through our corporate social responsibility arm, SPARK Foundation, we reach out to communities with projects that focus on three key areas – Environment, Education and Partnerships.

OUR PROGRESS