Working Experience

• Presently, President and Chairman of PEMANDU Associates.
• Former Managing Director of BFR Institute and CEO of PEMANDU, a unit in the Prime Minister’s
  Department, Malaysia, the organisation tasked with spearheading Malaysia’s transition towards
  high income status by 2020.
• Served as Minister in the Prime Minister’s Department for 6 years, and later as the Advisor to
  the Prime Minister on the National Transformation Programme.
• A renowned transformation guru in turning around companies’ performance through his big fast
  results methodology and transformational strategies that are innovative, rigorous and relevant
  to today’s demands.
• Has continuously delivered sustainable social economic reforms which, in 2014, saw Bloomberg
  place him among the top 10 most influential policy makers in the world.
• Founder and Executive Chairman of the Global Transformation Forum (GTF), the world’s singular
  platform for influential, global leaders to engage and share experiences and best practices on
  how to drive transformation.
• An Expert Resource Speaker at the Harvard Health Leaders’ Ministerial Forum and a Visiting
  Fellow of Practice at the Oxford Blavatnik School of Government.
• Served on the Advisory panel for the World Economic Forum (WEF) on New Economic Growth and also
  on the Advisory Panel of World Bank.
• Former Managing Director / CEO at Malaysia Airlines (MAS) for 3 years. He was brought on board
  to turn around the airline which was in crisis brought about by a prolonged bout of losses from
  operational inefficiencies.
• Prior to MAS, he spent 23 years at Shell, rising up the ranks to hold senior positions including
  Vice President, Shell Retail International and Vice President Business Development Consultancy,
  based in UK. This included successful business turnarounds in Malaysia and Sri Lanka.

Directorship in other Public Companies / Organisations in Malaysia:

• Sunway Berhad
• Jeffrey Cheah Foundation

Working Experience

Within HEINEKEN Group

• From February 2012 to August 2018, Managing Director of Cambodia Brewery Ltd (CBL),
  HEINEKEN’s operating company in Cambodia. In this role, he has led CBL to increase its market
  share by more than double, establishing CBL as the market leader in Cambodia.
• From March 2009 to February 2012, General Manager for Danang and Quang Nam Breweries in the
  central region of Vietnam.
• February 2008 to February 2009, Special Assistant to the Regional Director of Asia Pacific
  Breweries.

Previous experience:

• Started his career with British Petroleum (“BP”) where he spent 16 years working in sales,
  logistics, operations and planning roles in retail, gas and lubes businesses.
• He was then appointed as the General Manager for BP Vietnam from 2003 to 2005 and subsequently
  as the Sales Director for the lubes business for Malaysia and Singapore from 2005 to 2007.

Directorship in other Public Companies / Organisations in Malaysia:

• Confederation of Malaysian Brewers Berhad

Working Experience

• A finance professional with more than 35 years of working experience in various locations
  including New Zealand, Brunei, United Kingdom, Malaysia, China and the Netherlands.
• Retired from Shell Malaysia in August 2011 after serving the Royal Dutch Shell Group for over 30
  years. His major assignments include Finance Director of Shell Malaysia, Finance Director of
  Shell China, Global Controller of the Exploration & Production Division of
  Royal Dutch Shell Group, and Vice-President Finance of Shell International Exploration and
  Production B.V., in the Netherlands.
• Upon his retirement from Shell, David served 12 years with Axiata Group Berhad and Celcom Axiata
  Berhad as an Independent non-executive Director and Chairman of their Board Audit Committees,
  and 11 years with Employees Provident Fund, Malaysia as an Independent Investment Panel member.

Directorship in other Public Companies / Organisations in Malaysia:

• KKB Engineering Bhd

Working Experience

• Presently, Regional Legal Director of Heineken Asia Pacific Pte Ltd, responsible for the
  functional oversight of legal in Asia Pacific. She is also a member of the HEINEKEN APAC
  Management Team.
• Has more than 20 years of in-house legal experience, with close to 15 years in the alcohol and
  beverage industry. Her experience includes general corporate and commercial matters (both
  regional and operational), mergers and acquisitions, joint ventures, set up of greenfield
  breweries, compliance and managing disputes in the Asia Pacific region.
• Joined the HEINEKEN Asia Pacific team as Senior Legal Manager in 2006. During this time, she
  successfully advised on and negotiated various mergers and acquisition projects in various
  markets within APAC.
• In 2015, she moved to Asia Pacific Breweries (Singapore) Pte Ltd (“APB Singapore”) as Legal
  Director and a member of the Management Team, where she was a valued business partner and was
  instrumental in successfully achieving a commitment with the Competition and Consumer Commission
  of Singapore in respect of APB Singapore’s draught exclusive arrangements with outlets as well
  as facilitating a transformational change to the APB Singapore route to market.
• In 2018, she undertook a short term assignment to HEINEKEN Cambodia for three months to
  establish a robust legal framework and processes.
• In 2019, she moved back to the APAC Legal Affairs team to take on the position as Legal Manager
  for APAC where she was responsible to oversee a broad range of legal issues for various Heineken
  operating companies across the region as well as manage a range of mergers and acquisitions and
  joint venture matters.
• Prior to joining HEINEKEN, she was the Legal Counsel for Sembcorp Utilities Pte Ltd for five
  years

Directorship in other Public Companies / Organisations in Malaysia:

• Nil

Working Experience

• Currently serves as Managing Director of Heineken Asia Pacific Pte Ltd (“APAC”)
  responsible for overseeing HEINEKEN operating companies in the Asia Pacific region (2014 –
  present).
• Since joining APAC in 2003, he has held a number of strategic positions including Chief
  Financial Officer
  of APAC.
• Before joining HEINEKEN, he was the Regional Business Development Director of Royal Ahold N.V.,
  a global retailer.
• He was a Non-Independent Non-Executive Director of HEINEKEN Malaysia from 15 August 2013 until
  30 September 2019 prior to his re-appointment on 26 October 2020.

Directorship in other Public Companies / Organisations in Malaysia:

• Nil

Working Experience

• Erin Sakinah Atan is the Regional Corporate Affairs Director of HEINEKEN Asia Pacific Pte Ltd
  (APAC). She is also a member of the APAC Regional Leadership Team and the HEINEKEN Global
  Corporate Affairs Management Team.
• Erin is an experienced Corporate Affairs professional with an extensive background in brand
  strategy, reputation and crisis management, public affairs, integrated communications and
  sustainability across different sectors, including aviation, automotive, conglomerates and
  financial services. She has led businesses and teams across multiple markets in Asia Pacific and
  beyond.
• For the first part of her career, she worked for consultancies in the region, culminating with a
  leadership role as Vice President at LEWIS (previously Blacki McDonald) where she led a team of
  85 across 7 offices in Asia Pacific.
• She transitioned into in-house roles as Corporate Affairs Director for Asia at BMW Group. Then,
  in 2011, she joined Rolls-Royce plc as Corporate Affairs Director for Asia Pacific, Middle East
  and Turkey.
• After Rolls-Royce plc, she became Group Corporate Affairs Director for Jardine Matheson Limited,
  joining the Group Executive Management Team based in Hong Kong. In 2020, she took up the
  responsibility as Senior Director of Corporate Affairs of Prudential plc, responsible for the
  Asia and African regions, before joining HEINEKEN in 2021.

Directorship in other Public Companies / Organisations in Malaysia:

• Nil

Working Experience

• Carmen Chua is the Chief Executive Officer of ONE IFC Sdn Bhd, the developer of the St. Regis
  Hotel and Residences Kuala Lumpur; and the Managing Director of ONE KLCC Sdn Bhd, the developer
  of ONE KL condominium..
• She also sits on the Board of various companies within the CMY Capital Group and she is a
  Trustee of Amanah Warisan Negara, a National Public Trust founded by Khazanah Nasional Berhad
  with the objectives of undertaking projects involving the rejuvenation, rehabilitation and/or
  operations of selected public spaces together with heritage assets of national significance
• Carmen was a member of the Blue Ocean Corporate Council (May 2017 – May 2018) whose initiatives
  include the MyApprenticeship programme, offering students the opportunity for hands-on training
  and employment post-graduation. She also served as a Trustee of Yayasan Hijau (November 2014 –
  August 2018) focusing on promoting, developing and improving education on energy efficiency,
  green technology applications and green lifestyle practices and a Director of the Kuala Lumpur
  Business Club from 2009 to 2012.

Directorship in other Public Companies / Organisations in Malaysia:

• Nil