Working Experience

• Presently, President and Chairman of PEMANDU Associates.
• Former Managing Director of BFR Institute and CEO of PEMANDU, a unit in the Prime Minister’s Department, Malaysia, the organisation tasked with spearheading Malaysia’s transition towards high income status by 2020.
• Served as Minister in the Prime Minister’s Department for 6 years, and later as the Advisor to the Prime Minister on the National Transformation Programme.
• A renowned transformation guru in turning around companies’ performance through his Big Fast Results methodology and transformational strategies that are innovative, rigorous and relevant to today’s demands.
• Has continuously delivered sustainable socioeconomic reforms which, in 2014, saw Bloomberg place him among the top 10 most influential policy-makers in the world.
• Founder and Executive Chairman of the Global Transformation Forum, the world’s singular platform for influential, global leaders to engage and share experiences and best practices on how to drive transformation.
• An Expert Resource Speaker at the Harvard Health Leaders’ Ministerial Forum and a Visiting Fellow of Practice at the Oxford Blavatnik School of Government.
• Served on the Advisory panel for the World Economic Forum on New Economic Growth and also on the Advisory Panel of World Bank.
• Former Managing Director / CEO at Malaysia Airlines (MAS) for 3 years. He was brought on board to turn around the airline which was in crisis brought about by a prolonged bout of losses from operational inefficiencies.
• P• Prior to MAS, he spent 23 years at Shell, rising up the ranks to hold senior positions including Vice President, Shell Retail International and Vice President Business Development Consultancy, based in UK. This included successful business turnarounds in Malaysia and Sri Lanka.

Directorship in other Public Companies / Organisations in Malaysia:

• Sunway Berhad
• Jeffrey Cheah Foundation
• MyKasih Foundation

Working Experience

• Appointed as the Managing Director of HEINEKEN Malaysia on 1 July 2024.
• From July 2020 to June 2024, Managing Director of HEINEKEN Myanmar, where he led his team to drive an ambitious transformation agenda and successfully delivered strong performance despite extremely challenging times facing the Company.
• From September 2018 to June 2020, Managing Director of Grande Brasserie de Nouvelle-Caledonie, a producer and distributor of beers and non-alcoholic drinks in New Caledonia.
• From September 2015 to August 2018, General Manager of HEINEKEN Kirin Japan where the Company has achieved major improvements in performance. He was able to build a strong team and developed a full Trade Marketing team for both the on and off trade whilst enhancing sales and marketing capabilities. He led the local Rugby World Cup 2019 negotiations and developed a strategy to drive awareness of Heineken®’s partnership with rugby in Japan and drive sales through and after the tournament.
• From November 2010 to August 2015, Account Director for Modern Trade and Convenience at HEINEKEN Netherlands for five years.
• Joined HEINEKEN International in 2000 and held various Commercial positions before taking on the role as Global Account Manager for the HEINEKEN Global Duty Free and Travel Retail business where he spent four years.

Directorship in other Public Companies / Organisations in Malaysia:

• Confederation of Malaysian Brewers Berhad

Working Experience

• A finance professional with more than 35 years of working experience in various locations including New Zealand, Brunei, United Kingdom, Malaysia, China and the Netherlands.
• Retired from Shell Malaysia in August 2011 after serving the Royal Dutch Shell Group for over 30 years. His major assignments include Finance Director of Shell Malaysia, Finance Director of Shell China, Global Controller of the Exploration & Production Division of Royal Dutch Shell Group, and Vice-President Finance of Shell International Exploration and Production B.V., in the Netherlands.
• Upon his retirement from Shell, he served 12 years with Axiata Group Berhad and Celcom Axiata Berhad as an Independent Non-Executive Director and Chairman of their Board Audit Committees, 11 years with Employees Provident Fund, Malaysia as an Independent Investment Panel member and 12 years with Malaysia Airlines Group as an Independent Non-Executive Director and Chairman of their Board Audit Committee.

Directorship in other Public Companies / Organisations in Malaysia:

• KKB Engineering Bhd
• Boost Bank Bhd

Working Experience

• Currently serves as Managing Director of Heineken Asia Pacific Pte Ltd (APAC) responsible for overseeing HEINEKEN operating companies in the Asia Pacific region (2014 – present).
• Since joining APAC in 2003, he has held a number of strategic positions including Chief Financial Officer of APAC.
• Before joining HEINEKEN, he was the Regional Business Development Director of Royal Ahold N.V., a global retailer.
• He was a Non-Independent Non-Executive Director of HEINEKEN Malaysia from 15 August 2013 until 30 September 2019 prior to his reappointment on 26 October 2020.

Directorship in other Public Companies / Organisations in Malaysia:

• Nil

Working Experience

• Carmen Chua is the Chief Executive Officer of ONE IFC Sdn Bhd, the developer of the St. Regis Hotel and Residences Kuala Lumpur; and the Managing Director of ONE KLCC Sdn Bhd, the developer of ONE KL condominium.
• She also sits on the Board of various companies within the CMY Capital Group and she is a Trustee of Amanah Warisan Negara, a National Public Trust founded by Khazanah Nasional Berhad with the objectives of undertaking projects involving the rejuvenation, rehabilitation and/or operations of selected public spaces together with heritage assets of national significance.
• Carmen was a member of the Blue Ocean Corporate Council (May 2017 – May 2018) whose initiatives include the MyApprenticeship programme, offering students the opportunity for hands-on training and employment post- graduation. She also served as a Trustee of Yayasan Hijau (November 2014 – August 2018) focusing on promoting, developing and improving education on energy efficiency, green technology applications and green lifestyle practices and a Director of the Kuala Lumpur Business Club from 2009 to 2012.

Directorship in other Public Companies / Organisations in Malaysia:

• Nil

Working Experience

• Erin Sakinah Atan is the Regional Corporate Affairs Director of Heineken Asia Pacific Pte Ltd (APAC). She is also a member of the APAC Regional Leadership Team and the HEINEKEN Global Corporate Affairs Management Team.
• Erin is an experienced Corporate Affairs professional with an extensive background in brand strategy, reputation and crisis management, public affairs, integrated communications and sustainability across different sectors, including aviation, automotive, conglomerates and financial services. She has led businesses and teams across multiple Asian and global markets.
• For the first part of her career, she worked for consultancies in the region, culminating with a leadership role as Vice President at LEWIS (previously Blackie McDonald) where she led a team of 85 across 7 offices in Asia Pacific.
• She transitioned into in-house roles as Corporate Affairs Director for Asia at BMW Group. Then, in 2011, she joined Rolls-Royce plc as Corporate Affairs Director for Asia Pacific, Middle East and Turkey.
• After Rolls-Royce plc, she became Group Corporate Affairs Director for Jardine Matheson Limited, joining the Group Executive Management Team based in Hong Kong. In 2020, she took up the responsibility as Senior Director of Corporate Affairs of Prudential plc, responsible for the Asia and African regions, before joining HEINEKEN in 2021.

Directorship in other Public Companies / Organisations in Malaysia:

• Nil

Working Experience

• Presently, Shelly is the Regional Legal Director of Heineken Asia Pacific Pte Ltd (APAC), responsible for the functional oversight of legal in Asia Pacific. She is also a member of the APAC Management Team.
• Shelly has over two decades of legal expertise, having served in senior roles across both private practice and in-house legal teams at global corporations. She is a dual-qualified lawyer, licensed to practice in India and the State of New York, USA.
• Prior to her appointment to APAC
• From 2022 to 2025, she served as a Legal Director at United Breweries Limited, a Heineken company in India, responsible for its legal and compliance matters globally, including corporate, litigation and intellectual property.
• From 2019 to 2022, she held the position of Head Legal at Hindustan Unilever Limited overseeing the legal teams for Beauty & Personal Care, Home Care and Privacy across India and Sri Lanka and driving legal risk mitigation, privacy framework implementation and strategic legal function development.
• From 2015 to 2019, she was an Assistant General Counsel at Levi Strauss & Co. overseeing the legal and compliance operations for the company in South Asia, Middle East and North Africa and managing strategic initiatives to accelerate the company’s business growth.
• From 2010 to 2015, she worked as Senior Counsel at General Electric, leading the legal and compliance function for its Energy Management and Intelligent Platforms businesses in India.
• Early experience included Senior Specialist supporting Rio Tinto India Team at CPA Global (2009- 2010), Senior Associate at Trilegal (2007-2008) and, Associate at Wadia Ghandy & Co (2000-2002).
• Shelly is widely recognised as one of India’s leading General Counsels, having received accolades from numerous legal and business organisations. She has appeared several times in Legal 500's 'GC Powerlist' as one of the leading in-house lawyers in India. Her achievements include being named among BW Legal World's “100 Influential Women Driving Change in the Indian Legal Ecosystem” in 2023 and featured in the “Top 100 Powerful Women in Law” in 2017. She was also nominated for the "Young Achievers Award" for in-house counsel that year. Shelly is also a frequent speaker at industry forums and has contributed to the Legal Committees of several trade associations.

Directorship in other Public Companies / Organisations in Malaysia:

• Nil