Working Experience

On 1 July 2024, he was appointed as the Managing Director of HEINEKEN Malaysia.

From July 2020 to June 2024, he served as the Managing Director of HEINEKEN Myanmar, where he led his team to drive an ambitious transformation agenda and successfully delivered strong performance despite extremely challenging times facing the Company.

From September 2018 to June 2020, he was the Managing Director of Grande Brasserie de Nouvelle-Caledonie, a producer and distributor of beers and non-alcoholic drinks in New Caledonia.

From September 2015 to August 2018, he served as the General Manager of HEINEKEN Kirin Japan, where the Company achieved major improvements in performance. He was able to build a strong team and developed a full Trade Marketing team for both the on and off trade whilst enhancing sales and marketing capabilities. He also led the local Rugby World Cup 2019 negotiations and developed a strategy to drive awareness of Heineken®’s partnership with rugby in Japan, driving sales during and after the tournament.

From November 2010 to August 2015, he was the Account Director for Modern Trade and Convenience at HEINEKEN Netherlands for five years.

He joined HEINEKEN International in 2000 and held various commercial positions before taking on the role as Global Account Manager for the HEINEKEN Global Duty Free and Travel Retail business where he spent four years.

Working Experience

Jana was appointed as the Finance Director of HEINEKEN Malaysia on 1 August 2025.

She is a Global Senior Finance Leader with 20 years of experience in delivering results and driving organisational change across various local, global and functional roles. She has extensive experience in cross-functional leadership, and she is renowned for her team-first approach and dedication to developing people as reflected by her active leadership in the European Regional Talent Committee.

Jana joined HEINEKEN in 2007 as an auditor for HEINEKEN Netherlands and has since held several pivotal Finance positions within HEINEKEN International and HEINEKEN Global Procurement.

In 2019, Jana moved to Toronto as Manager Finance at HEINEKEN Canada, where she played a crucial role in enhancing the relationship with distributor Molson Coors, setting up a new business model, and significantly improving organisational insights. She successfully navigated the pandemic and supported the OpCo in reaching all-time high results and market share growth.

In 2022, Jana was promoted to Manager Finance in HEINEKEN Czech Republic, where she consistently surpassed the OpCo’s financial targets, implemented Revenue Management Growth initiatives to support an ambitious growth plan, and reshaped the OpCo’s management information systems. Jana was also instrumental in delivering a substantial transformation: implementing the largest CAPEX investment in the company’s history, dissolving the sales entity in Germany, and transforming the Finance Team set up to ensure future success.

Working Experience

In March 2020, he joined HEINEKEN Malaysia as National Sales Manager, where he was responsible for Field Force Management, Route to Consumer and Distributor Management across both Malaysian Duty Paid and Duty Not Paid markets. He was later promoted to Sales Director in July 2023.

His notable achievements include reframing of Sponsorship Contracts, transforming Route-to-Consumer to improve market fundamentals and effective resource allocation. He also led the Sales Team in delivering the Company's premiumisation agenda to provide the business a better mix for long-term growth.

With 27 years of experience in Sales and Marketing across multinational corporations in Insurance (AIA), Tobacco (BAT) and Beverages (Red Bull), he held several senior positions for the past 18 years. He is experienced in both Brand and Trade Marketing particularly in delivering Field Force transformation, Winning Route to Consumer solutions, Distributor Reorganisation, Shopper Marketing, Trade Terms and Pricing.

From 2009 to 2013, he managed the Sales Charter for the merger between BAT Indonesia with Bentoel International Investama PT Tbk before returning to BAT Malaysia.

Since 2019, he has been a member of the Board of Governors for British American Tobacco Malaysia Foundation.

Working Experience

Sean was appointed as the Marketing Director of HEINEKEN Malaysia on 1 August 2025.

He is a globally accomplished marketing executive with a distinguished career spanning over two decades across the beverage, media and telecommunications industries.

Sean has been with HEINEKEN since 2013, where he has held senior marketing roles in both New Zealand and most recently based in Singapore. He began his journey with DB Breweries in New Zealand, initially as Head of Domestic Beer Marketing and Cider, before being appointed as Marketing Director in 2016. During his time as Marketing Director, Sean delivered significant results and accolades for DB Breweries including:
2019 : The NZ Marketer of the Year - NZ EFFIE Awards
2019 & 2016 : Most Effective Client of the Year – DB Breweries- NZ Effie Awards
2019 : Supreme Award Winner - DB Breweries - NZ Marketing Assoc Awards
2016 : The Grand Effie for DB Export “Brewtroleum” - NZ EFFIE Awards
2016 : Cannes Lions – Titanium & Grand Prix Awards for Outdoor - DB Export “Brewtroleum”

In 2020, he relocated to Singapore as the Global Brand Director for Tiger Beer where he successfully led the brand’s refreshed positioning and the launch of the new Tiger 4.0 visual identity. Under his leadership, Tiger achieved record brand power and revenue growth during the “Year of the Tiger” in 2022. He also accelerated Tiger Crystal’s expansion across the key markets in Asia Pacific and led the launch of Tiger’s first global flavoured innovation, Tiger Soju flavoured lager. In 2023 Campaign Magazine recognized Sean in their Asia Pacific 50 most influential and purposeful marketers.

Sean has been instrumental in driving Tiger’s global partnership strategy. He successfully led the signing of Football Superstar Son Heung-Min, and K-Pop legend G Dragon, and secured Tiger’s largest global sponsorships with esteemed English football clubs, Manchester United and Tottenham Hotspur.

His earlier roles include General Manager of Media Solutions at TVNZ, Group Marketing Manager for Mainstream and Craft Beer at Lion Breweries, and Marketing Manager at Vodafone.

Working Experience

Before joining HEINEKEN Malaysia, he was the Digital & Technology Director and Digital, Technology and Shared Services Integration Lead at HEINEKEN South Africa from March 2022 to December 2023, where he was responsible for the successful integration between HEINEKEN South Africa, Distell and Namibia Breweries.

From 2021 to 2022, he served as Markets and Technology Manager for Africa and the Middle East, overseeing Technology in the region and full Digital and Technology agenda in six markets (Egypt, Algeria, Tunisia, Sierra Leone, Mozambique and UAE).

Between 2012 and 2021, he was the IT Manager for HEINEKEN Global Shared Services, Global Cloud and Hosting Manager and Global Product Owner for Software Development Lifecycle Management.

Prior to joining HEINEKEN, he was the IT Service Delivery Manager at UBS Investment Bank, building and running organisation of ~170 software developers and support engineers. He was also a Software Developer at Motorola, where he built software for public safety systems.

Working Experience

With over 20 years at HEINEKEN Malaysia, she established the Corporate Affairs and Legal department as Head of Legal Affairs. Since 2007, she has led strategic government engagement, enhanced the Company's reputation and shaped a robust ESG framework. Under her leadership, HEINEKEN Malaysia became the first company to balance its water usage impact, earning multiple ESG awards and recognised as one of the Top 20 companies in Malaysia at the 2023 PWC Trust Awards. She organised Food & Beverage and Taxation Forums, and during the pandemic, proposed an industry-funded vaccination programme which was adopted by the Government. As a Trustee of SPARK Foundation since 2013, she led initiatives to strengthen community resilience and create a positive environmental impact, including the National River Forum.

Since June 2007, she has been a Governing Council Member of the Confederation of Malaysian Brewers Berhad (CMBB), leading high-level government engagements. At the Malaysian International Chamber of Commerce & Industry (MICCI), she has been a General Committee Member since 2019 and became Vice President in 2021. She contributed to the nation’s i-ESG framework and served on the Prime Minister’s Hibiscus Award Committee. She is also an EXCO member of the National Chamber of Commerce & Industry of Malaysia (NCCIM), leading the ESG committee on food security and served on the 2022 National Economic Forum committee.

She started her career as a solicitor in Australia, then worked as an Advocate and Solicitor at Skrine, before moving on as Regional Legal Counsel at Sema Group and later as Vice President, Legal at Schlumberger Sema.

Working Experience

Prior to his appointment at HEINEKEN Malaysia, he was the Supply Chain Director at HEINEKEN Mozambique since February 2019, where he built the new supply chain organisation within the newly founded OpCo and greenfield production facility. He successfully guided HEINEKEN Mozambique through its first years of local operation, navigating the COVID-19 restrictions and building a strong local team.

Before moving to Mozambique, he was Supply Chain Director of HEINEKEN Jamaica – Red Stripe, laying the foundation for the HEINEKEN way of working in the newly acquired business and incorporating the formerly outsourced production of Red Stripe from the USA back to the Jamaican brewery.

Prior to Jamaica, he was Supply Chain Manager of HEINEKEN St Lucia – Windward & Leeward Brewery where he set the local operation up for growth and successfully integrated the acquired local soft drink plant.

In 2008, he joined HEINEKEN as a Brewing Specialist working on investment projects (green and brownfield) in various parts of the world before taking on the role of Team Leader for the Brewing Specialists department.

Working Experience

Since joining HEINEKEN Malaysia in April 2021, she has partnered with the Management Team to establish leadership capabilities, fostering our winning culture. She has led culture change initiatives to drive trust and confidence of employees within the organisation, resulting in an improved climate engagement survey score above Global High Performance Norms. She also led Malaysia to become a front runner in Asia Pacific digitalisation efforts for the People Function, transforming its manual and fragmented ways of working into a reliable interconnected workplace.

With over 24 years of HR experience, she previously spent 12 years with BASF (Malaysia) Sdn. Bhd., where she last served as Vice Director, Human Resources, Malaysia – Singapore, and 12 years with Levi Strauss (Malaysia) Sdn. Bhd., holding roles as HR Manager and Acting Retail Manager. Her expertise spans mergers and acquisition, culture transformation, leadership development, systems implementation and deployment, change management, talent management for workforce planning and development of capabilities for future workforce requirements. She has also worked with local stakeholders as well as in collaborative projects either regionally or globally.