Guinness Foreign Extra Stout: Crafted with Character

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GUINNESS Foreign Extra Stout unveils new packaging designs; launches campaign focused on the flavour of the famous black brew.

2 August 2018, KUALA LUMPUR – GUINNESS Foreign Extra Stout, the world’s No. 1 stout, has unveiled a stunning new look for its bottles and cans. Full of character, the refreshed packaging has been crafted with a modern, vibrant feel, but with elements which pay a nod to GUINNESS’ more than 250 years of heritage.

Long-time GUINNESS fans will recognise the return of the familiar circular shape of labels in years gone by, brought up-to-date with a design inspired by the corona of the sun’s rays during an eclipse. Standing proud in the centre is the iconic GUINNESS harp, which has been a guarantee of the quality of the brew for well over a century. The bulldog, the symbol most closely associated with GUINNESS in Malaysia, also remains as a prominent character in the new design.

GUINNESS’s famous black and gold remain the key colours of the new-look packaging, accentuated with brilliant flashes of teal and red to bring out the energy and dynamism of a brew Made of More. The signature of the brand’s founder, the legendary Arthur Guinness, completes the design; its inclusion representing the commitment to brewing excellent stout the company has prided itself on since the beginning.


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