HEINEKEN® Welcomes 2020 with A Spectacular New Year’s Eve Party at TREC

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Malaysians celebrate the end of 2019 to its fullest with a fresh perspective.

KUALA LUMPUR – 2020 is finally upon us. To welcome the beginning of a new decade with a bang, Heineken® celebrated the New Year’s Eve with a high energy countdown party at TREC which closed with a stunning display of fireworks at the stroke of midnight. Partygoers joined Heineken® at TREC, in the heart of KL to usher in the new year with a myriad of activities specially curated to create a night to remember.

Heineken® also unveiled its newest celebration piece, the Heineken® Star Tower which carried wishes and festive greetings of Heineken® fans from across the nation. DJs JHin and BATE entertained the crowd with highly energetic performances as a tribute to the last night of 2019.

Aerial view of the Star Tower Countdown Party at midnight-v2
Bottle of Heineken® in front of the Star Tower-v2

Throughout the celebration, guests were interacting with the virtual Count Your Lucky Stars game projected on the Heineken® Star Tower. Guests also took home their own personalised Heineken® bottles and experienced their 15 seconds of fame in the Heineken® Cheers Cam. As the night drew closer to midnight, the energy from the crowd showed no signs of slowing down and as the clock struck 12, guests were treated to a dazzling display of fireworks to officially welcome the start of a new decade!

Excited guests arriving at the Heineken Star Tower at TREC to welcome year 2020 with Heineken®. Hyping the crowd up was host of the night, Ron Liew, as he dropped hints on upcoming surprises and what to expect throughout the celebration.

Heineken® fans were also actively interacting with the Star Tower through the ‘Count Your Lucky Stars’ activity where fans virtually swipe Heineken® bottle caps from their mobile screens to fill a giant Heineken® bottle on the Star Tower. Guests were surprised with complimentary Heineken® when the virtual bottle was filled to the brim!

The Infinity Booth by Heineken® was a hit among guests as they gave it their all in getting the perfect shot to commemorate the end of the decade. 

DJ JHin set the momentum for the night with his signature mix of Trap, Future Bass and Hip Hop tunes while popular DJ duo, BATE took over the Star Tower as the countdown approached to provide partygoers with a high energy performance to welcome the  year 2020.

As a perfect memento for the night, Heineken® fans walked away with personalised Heineken® bottles with their names printed onto them. 

The Heineken® roving camera team captured celebration moments with the Heineken Cheers Cam and shared them for all to see via the screens of the Star Tower.

Guests (DJ Blink and Ashley Lau) experiencing the Heineken® kaleidoscope photo booth-v2
Heineken® ushered in the new year with a dazzling display of fireworks-v2

Heineken® fueled the celebratory moments with complimentary bottles of Heineken® given away at participating outlets at TREC every hour between 8pm and 11pm.

With seconds to midnight, the energy at TREC was palpable as Heineken® fans gathered around the Star Tower and began counting down to 2020.

It’s officially the new year! Heineken® welcomed 2020 with a 3-minute dazzling display of fireworks. The crowd also ushered in the new decade with celebratory messages that were displayed on the Star Tower. 

For more information and updates, visit the Heineken® website (www.heineken.com/my) or follow Heineken® on Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/).

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