“Heineken® packaging design is based on a couple of key principles. It must be progressive, iconic, true to the brand personality, and clearly recognizable on the retailers’ shelf,” says Loh. “These elements are all present on the new Star can design – we call it ‘sophisticated simplicity.’ And of course it’s also just beautiful.”
The two new features – prominence of silver aluminium speaks of a fresh, masculine look and an open character. The bold Red Star, on the other hand, speaks of the brand’s authenticity and identity. Subtle design touches were also made – such as redefining the green racetrack emblem and taking out the white center to give it a sense of transparency.
The new Star Cans are now available in retail stores nationwide.