KUALA LUMPUR, 6 November 2019 –
Drinkies by Heineken Malaysia Berhad (HEINEKEN Malaysia) has recently launched its Draught@Home service, bringing the bar to Malaysian homes. Tapping into the evolving consumer behaviour, this new offering will bring greater convenience to Drinkies consumers and make every celebration even better.
Whether it is for a home party, wedding celebration, company dinner, and even family reunion, consumers can now have the entire bar experience at their location of choice, with perfectly poured and freshly tapped draught beers and ciders. Draught@Home comes with complimentary barman service and amenities, including cups.
Roland Bala, Managing Director of HEINEKEN Malaysia said, “Consumers today seek convenience and better experience anytime, anywhere. They want their products right here, right now. With a consumer-inspired approach, Drinkies solves the biggest pain point of home consumption – carrying heavy beverages home. Order via Drinkies.my and you can have your favourite chilled beers, ciders and more delivered directly to your doorstep within 60 minutes or scheduled at your convenience.”