KUALA LUMPUR, 17 September 2015 – This Oktoberfest, consumers can opt for a more adventurous way to celebrate the annual merriment as Guinness Anchor Berhad (GAB), the leading beer and stout brewer in Malaysia is bringing a fresh twist to the usual celebration. Consumers can elevate their experience by enjoying this festivity with GAB’s five premium brews including Heineken, the world’s No. 1 international premium beer; Guinness, the world’s No. 1 stout; premium Irish ale Kilkenny; Japan’s No.1 100% malt beer Kirin Ichiban and Paulaner, the No. 1 German wheat beer.
Bratwursts, soft pretzels and roasted meat are the usual suspects for food that give consumers a taste of Germany. This year, consumers are encouraged to reinvent their Deutschland experience and pair their favourite brews with unique delicacies or local flavours that excite their taste buds. Traditional Oktoberfest celebrations would also be incomplete without Oompah music, polka dances, live band performances and conventional festival games. While they say old is gold, festival goers can create new Oktoberfest memories by infusing unconventional entertainment at the festival, be it watching a comedy show, dancing away to various genres of music, laughing out loud at a funny video with your friends or just enjoying endless conversations.