PETALING JAYA, 19 June 2014 — GAB, Malaysia’s leading brewer, has launched the world’s No. 1 Ready-To-Drink beverage SMIRNOFF ICE, a refreshing and crisp pre-mixed cocktail with a lemon flavour that packs a punch.
SMIRNOFF ICE will appeal to increasingly discerning Malaysians who want more out of their drink. Served in a chilled and convenient bottle, SMIRNOFF ICE is a crowd favourite the world over, particularly amongst younger working adults who have a keen sense of curiousity and are seeking new drinking experiences.
“Consumers are always looking for exciting new flavours. We are expanding our portfolio into the Ready-To-Drink category by bringing the world’s No. 1 most popular pre-mixed cocktail to Malaysians. Whether you are a happy-hour barfly or a casual clubber, Smirnoff Ice is ‘Exclusively for Everybody’,” said Bruce Dallas, Marketing Director of GAB.