KUALA LUMPUR, 7 July 2023 – At the recent Cannes Lions festival, Heineken®️ won 4 Lions for work done on the brand in APAC. This is the first time in history that work from APAC on the brand has been recognized at the esteemed festival.
The Ghosted Bar received 1 Bronze lion in the Film category, a true testament to a successful collaboration between the global team and local teams in Malaysia and Singapore. The Ghosted Bar, a #WorkResponsibly campaign encouraging employees to practice work-life balance was brought to life to address a culturally relevant issue in both markets. We would like to congratulate our brand team in Malaysia for this remarkable achievement.
We extend our congratulations to all the teams who played a crucial role in bringing these campaigns to life. A special thanks goes out to our agency partners, as together, we continue to unlock world-class, award-winning creativity.
Cannes Lions is a global event that awards the best of the best in the field of creativity, advertising, communication and related fields. Globally, Heineken®️ won 21 Lions in total.