Willem van Waesberghe, Global Craft and Brew Master at Heineken®, said “Removing alcohol from Heineken® Original would have been easy, but it wouldn’t deliver the best tasting non-alcoholic malt beverage. Heineken® 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and a soft malty body.”
Heineken® launched in 2017 in the Netherlands, Spain and Germany, followed by the UK and France. Heineken® 0.0 made its debut in Asia in 2018, launching in Singapore, followed by Thailand earlier this year. It is now available in 39 countries worldwide, including Europe, North America, and Australia. Introducing a new pack size for the brand in Malaysia, Heineken® 0.0 will be available in a 250ml bottle and contains only 53 calories per serve.
“We wanted to push the boundaries with Heineken® 0.0 , so we worked with our Master Brewers to brew a perfectly balanced non-alcoholic malt beverage using only natural ingredients and a special process to protect the natural flavour. Heineken® 0.0 is double brewed with 100% natural ingredients, and only 53 calories per 250ml serving. We gently remove the alcohol through vacuum distillation and blend the brew to perfection to ensure that same great Heineken® taste,” said Ms. Maud Meijboom – van Wel, Heineken® Brand Development and Communications Director, Heineken Asia Pacific