Beyond engaging consumers during these difficult times, HEINEKEN Malaysia’s flagship brands – Heineken®, Tiger Beer, Guinness, and Apple Fox Cider – committed RM1 million and launched the ‘Raise Our Bars’ platform to support bars and pubs too. This initiative enabled consumers to purchase vouchers for beer, stout or cider from their favourite bars, and receive a second, free of charge, from HEINEKEN Malaysia in return for their support. The campaign helped bars and pubs to recover from financial difficulties once MCO was lifted.
HEINEKEN Malaysia is a strong advocate for responsible consumption, and constantly encourages consumers to enjoy responsibly and to not drink and drive through its commercial and marketing activities. To enjoy the latest updates on HEINEKEN Malaysia’s portfolio of iconic brands, please visit: