campaign in celebration of both Chinese New Year and its 88th anniversary.
Commenting on the wins, Roland Bala, Managing Director of HEINEKEN Malaysia said, “We would like to thank our consumers for their continuous support of our brands. The past year was indeed tough, but it also showed us that it is more important than ever to regularly connect and engage with our consumers. A huge thank you as well to our people for showing their passion for quality, their commitment to innovation, and their agility to navigate the storm as one strong team.”
Pablo Chabot, Marketing Director of HEINEKEN Malaysia added, “These wins at Putra Brand Awards 2020 are excellent recognitions for our world-class brands and their dedication in better serving our consumers. It is also an honour for Tiger Beer to be the second beer brand to achieve Platinum status after Heineken® won it in 2019. In an increasingly virtual landscape, we seek to create meaningful experiences for our consumers through innovative, digital-led campaigns. By listening to our consumers on a more continuous basis, our brands can take steps to align even more closely to what they want, increasing our relevance, and delivering results for both sides.”
In 2020, Heineken® launched various exciting campaigns such as the Heineken® Starclub NYE Live countdown party. The epic virtual party welcomed more than 200,000 Malaysians with live music performances headlined by Dutch DJ duo W&W, fireworks, and the longest virtual ‘cheers’ to