Truly Malaysia’s No. 1 Beer, Tiger Beer welcomed the year with its “Uncage New Beginnings” campaign for Chinese New Year. Tiger Beer also continues encouraging Malaysians to ‘Uncage’ themselves through the Tiger ROAR Project, a new platform that celebrates emerging raw Malaysian talents. Additionally, Tiger Beer brought together football players to showcase their footie skills at the Tiger Street Football 2019 and presented the winning team an opportunity to play against football legend and Tiger Street Football Ambassador Rio Ferdinand. Last month, Tiger Beer welcomed to its iconic portfolio of brands Tiger Crystal, an ultra-refreshing, easy-to-drink pure lager with a lower bitterness. Over six thousand people attended Tiger Crystal’s launch at “Kuala Lumpur’s coolest bar” – a specially-constructed cold room with a sub-zero temperature – at The Square in Publika Mall.
Guinness, Malaysia’s favourite and the World’s No. 1 Stout, celebrated Guinness St. Patrick’s in March, which saw thousands of people get together at a two-day festival filled with amazing performances by local artistes, prizes, games, and cold, creamy Guinness Draught. Guinness continued its annual Perfect Pour contest, training bar staff around the country to master the unique two-part pour. This year, consumers also got in on the action with the touring Guinness Perfect Pour truck. As good in food as it is in a glass, Guinness collaborated with The Beer Factory to create a special Guinness-infused black snow skin mooncake, just in time for consumers to enjoy with their family and friends for the Mid-Autumn Festival.
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