Over the past few years, HEINEKEN Malaysia had adopted a sharper focus on innovation, with exciting new categories, variants, and line extensions giving consumers more occasions to celebrate, and more reason to love HEINEKEN Malaysia’s brands.
Jiri Rakosnik, Marketing Director of HEINEKEN Malaysia said: “We are proud to see our flagship brands, Heineken®, Tiger and Guinness continue to inspire conversations both online and offline. As part of the world’s most international brewer, we continue to build winning brands with a passion for quality, supported by an innovation agenda that is relevant to both today’s and tomorrow’s consumers.”
Heineken® campaigns this year included the UEFA Champions League Trophy Tour that was accompanied by football legend Ronaldo de Assis Moreira or commonly known as Ronaldinho – formerly representing FC Barcelona, AC Milan, and Paris Saint-Germain. The tour provided football fans in Malaysia a chance to get close to the iconic UEFA Champions League Trophy and to heroes of the game. Heineken® also launched four limited edition collectable bottles and cans in conjunction with its latest credentials campaign that celebrates Heineken® Same Great Taste in 192 Counties.