Heineken’s next Shape Your City pop-up bar took place on 26 August 2016 at an alleyway at Plaza Batai, Damansara Heights. The Koleidoscape and Synth City Table were joined by the Palletpixels, an innovative and engaging installation by Malaysian light artist, Jun Ong, along with his design collective, POW IDEAS. The event was a true embodiment of the Shape Your City ethos, as an often-overlooked alleyway in Plaza Batai was transformed into a pop-up bar. An eclectic mix of KL-ites gathered at this unexpected location and sparked conversations all along the alleyway over chilled bottles of Heineken while headlining acts Goldfish and LapSap spun tunes that delivered good vibes and great energy. All the elements of the night came together, as the 600-strong crowd reveled in this unlikely social hotspot, reconnecting with old friends and making new connections along the way.
To accompany the Shape Your City campaign, Heineken, the world’s no. 1 international premium beer, released a specially-designed, limited edition Cities series of Heineken bottles and cans nationwide from mid-July onwards. Featuring the pulse of the city as the core of its design, each bottle represents one of six global cities – Amsterdam, Rio de Janeiro, Seoul, Madrid, Sydney and Kuala Lumpur – while the cans feature three global cities – Amsterdam, Rio de Janeiro and Kuala Lumpur.
For more information and announcements on developments from Heineken Shape Your City, log on to www.heineken.com/my or follow Heineken on Instagram (@HeinekenMY) or Facebook (www.facebook.com/Heineken).