KUALA LUMPUR, 22 August 2015 – Inspired by the breeziness of picnics and magic of carnivals, Tiger Radler fashioned a refreshing outdoor party that married both elements.
Called ‘Picnicarnival’, the pop up party held at the rooftop of Avenue K astonished the attendees with a picnic styled carnival fanfare that came packaged with stilt walkers, jugglers and unicyclists amidst several game stalls. Tiger Radler premiums such as Pop-Up Party stickers, T-shirts, koozies, notebook, huge soft toys, or even Tiger Radler six pack cans were some of the prizes guests won at the pop up arcades.
According to Jessie Chuah, Marketing Manager of Tiger Beer, “Those who are familiar with Tiger Radler Pop Up Parties will recognise that we love bringing variety to our gatherings. Take this ‘Picnicarnival’ for instance. It shows how Tiger Radler is the perfect accompaniment to any occasion for a refreshing, sociable and relaxing experience.”
Over 100 guests atrended the party made themselves comfortable on picnic spots decorated in various themes such as English countryside, flower power, oriental garden and many more as they enjoyed their picnic basket and refreshing Tiger Radlers. A soaking tub was also made available for guests to kick off their shoes and keep cool as they soaked their feet and sipped on refreshing Tiger Radler.
