World’s No. 1 cider uses unique approach to bring the optimism of nature to refresh lives in the city.
27 July 2018, KUALA LUMPUR – Strongbow Apple Ciders collaborates with three of Malaysia’s well-known champions of nature in design, comes together in a unique interactive experience that examines the human relationship and connectivity with nature. Strongbow’s “Refreshing by Nature” brings together first of its kind ideas by renowned architect Dato’ Dr. Ken Yeang, collective of sustainability creators Biji-Biji Initiative and leading terrarium makers Ohsum Mossum, breathing nature into the city, providing the balance of nature and freshness in urban living. The “Refreshing By Nature” experience is happening at the Ground Floor Concourse of 1 Utama Shopping Centre (Old Wing) till Sunday, 29th July 2018.
Intended to bring people and nature together in an exciting and interactive way, the space creators were presented with the unconventional opportunity to express their interpretation of the brand’s proposition of “Refreshing by Nature”. The result: an experience that brings together fresh ideas and perspectives on how urbanites can reconnect with nature. Set in one of the busiest shopping centers in the city, offers visitors an ‘escape’ with nature, illustrates how Strongbow brings the optimism of nature – through the apples harvested in the orchard, to our lives in the city – it naturally refreshes and connects people between the two worlds.