THREE CHEERS FOR HEINEKEN MALAYSIA BERHAD
Leading Brewer Sweeps Gold, Silver and Bronze at PBA 2017
3 November 2017, Kuala Lumpur – Heineken Malaysia Berhad (HEINEKEN Malaysia) collected three wins at the prestigious Putra Brand Awards 2017, in recognition of the brewer’s world-class brand building initiatives, reflecting consumers’ preference for iconic and progressive brands that inspire enjoyment of life.
Heineken®, which was inducted in the Putra Brand Icon Hall of Fame in 2015, collected Gold. Asian icon, Tiger, received Silver after another exciting year of uncaging creativity. Guinness, the World’s No. 1 Stout, took home a Bronze award, demonstrating its strength of being made of more. With the latest sweep of three awards, HEINEKEN Malaysia’s track record at the Putra Brand Awards improved to an impressive 24 wins since 2010.
Hans Essaadi, Managing Director of HEINEKEN Malaysia said, “It is indeed a proud moment for us as we celebrate the resounding achievements of our core brands, Heineken®, Tiger and Guinness. Our wins at Putra Brand Awards show that our innovative strategies for various product brands have resonated very well with consumers.”