Meanwhile, Tiger Beer is also working with the Malaysia Singapore Coffee Shop Proprietors’ General Association on additional initiatives to help the wider industry.
The Tiger Save Our Street Food fund is part of a comprehensive package of support for F&B Operators and the wider community by Heineken Malaysia Berhad (HEINEKEN Malaysia). HEINEKEN Malaysia recently announced that it was providing 80,000 meals to more than 3,000 B40 community members located around the brewery premises. More measures aimed at helping outlet owners and other associated business partners are expected to be announced in due course.
Tiger Save Our Street Food is part of a wider regional initiative from Tiger Beer, #SupportOurStreets. In addition to supporting street food vendors across Asia, #SupportOurStreets encourages consumers to stay off the streets as part of continued safe distancing measures across the region.
To find out more about the campaign and purchase a voucher to help support local coffee shops and food courts, visit www.drinkies.my/TigerSOS. For more information on Tiger Beer, visit www.facebook.com/TigerBeer