Tiger Beer treated guests from the media with six innovative delicacies that challenge street food conventions, all prepared by its three Malaysian uncaged heroes.
24 October 2018, KUALA LUMPUR – Tiger Beer, Malaysia’s No. 1 Beer, kickstarted its Uncage campaign earlier this month with the launch of its brand film featuring three Malaysian uncaged heroes. Im Cheah, Herukh Jethwani and Jun Chan shared their experiences of challenging street food conventions and the ways they overcame their fear to follow their dreams. Tiger Beer wanted to give media a sneak peek of what these uncaged heroes have in store for the upcoming Uncage Street Food Festival later this year and hosted an intimate get-together for guests to meet the inspiring Malaysian chefs.
Members of the media were treated to specially curated dishes over a couple of ice-cold Tiger beers at the exclusive preview. Im, Herukh and Jun prepared two exclusive dishes each for the event and shared their experiences on how they overcame societal pressures to pursue their dreams and find their tiger within. Im, a full-time ‘baconist’ prepared her famous bacon and sambal ikan bilis popcorn, as well as a pork bacon and gula Melaka (palm sugar) popcorn variation, and a dessert dish ‘Going Bananas Over Bacon’ that incorporates bacon ice cream and pisang goreng (banana fritters) topped with sticky-sweet rum gula Melaka caramel. Herukh, an adventurous chef who refuses to play it safe, prepared an innovative mini tandoori pork ribs tacos sautéed in crispy prawn chilli, garlic and curry leaves dish, and his famous Siew Yoke Briyani, for guests to enjoy. Jun, a chef with a passion for soul food prepared his exclusive ramen burger with Tiger Beer cheddar cheese sauce, and a dish called ‘Main Bola’, made from egg plant, minced brisket meatball, sweet potato gravy with a local touch of belacan sofrito, ayam kampong egg and salted egg crumble.