A Smooth Evolution with a Refreshed Anchor Beer

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  • Anchor launches its new brand direction which highlights on ‘Real Beer for Real Moments’.
  • Anchor, the multi-award winning beer, introduces its latest variant that is now available fresh in a bottle – the Anchor Smooth Draught.

KUALA LUMPUR, 9 May 2017 – Blazing through 84 years of heritage in Malaysia, Anchor is one of the leading choices of beer from one generation to another that has lasted through the test of time. Brewed locally with several methods that have evolved with time, ranging from the traditional German pilsner brewing method to the latest advancements in brewing technology, one thing still remains unchanged – the same traditional European recipe for an authentic smooth taste without compromising its quality.

A local favourite among Malaysians nationwide since 1933, Anchor’s quality is benchmarked against international quality standards, making its mark globally through various accolades* over the years. This includes bagging three consecutive Gold Awards by Monde Selection, an international quality label since 1961.

“Our commitment to continue offering an unchanging taste that is smooth and refreshing has made Anchor the fastest growing brand with a double digit growth in 2016. This success is a result of the team constantly ensuring the quality remains at its most original form as our brewing methods evolve over the years, while staying connected to our loyal consumers,” said Jessie ChuahMarketing Manager of Anchor.

Anchor has stayed true to its identity and original taste since it was first introduced and is widely known as “Malaysian favourite since 1933”. In the same light of being real and genuine, the brand will embark on a new campaign called Real Beer for Real Moments that is set to inspire Malaysians to celebrate realness with their friends and families. Anchor will introduce a short Malaysian ad that highlights the real moments which are more honest and sincere. Anchor will also be sharing a series of content and exciting activities through its official Facebook page in the upcoming months.

“We believe Anchor’s success comes from staying true to its identity and of being a local brand. In the same way, we want our consumers to embrace their identities and bask in the merits of being real in a complicated world,” added Jessie Chuah.

The multi-award winning beer brand Anchor will also be introducing its latest variant, Anchor Smooth Draught that is now available fresh in a bottle. Passionately crafted by the local brewing team, Anchor Smooth Draught is a refreshing bottle of lager filled with a smooth blend of aromatic hops brewed to perfection. The new addition carries all the characteristics of a draught beer, which is great for those who crave the refreshing taste of Anchor beer on tap but in a convenient form. The Anchor Smooth Draught is now available in the market in all coffee shops, Chinese restaurants, food courts, supermarkets, hypermarkets and convenient stores nationwide.

Starting from now until end May 2017, Malaysians can enjoy Anchor Smooth Draught at a special introductory price with RM 2 off at participating outlets. They will also be able to catch the Real Anchor Truck – which will be travelling nationwide – and experience the taste of this smooth local beer at the selected locations in Klang Valley, Penang, Johor, Pahang, Malacca, Ipoh and Seremban.

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