KUALA LUMPUR, 3RD OCTOBER 2014 – Kirin Ichiban organised Malaysia’s first Glamping Night 2014, bringing ‘Glampers’ a one-of-a-kind experience that combined the best of camping and Japan.
Throughout the evening, Japanese-inspired performances and activities were a feast to all senses. Glampers got the chance to decorate their own lantern upon arrival, which was later used for enhancing the overall atmosphere.
Tents were spread across the venue, where Glampers had to experience all Japanese-themed activities to complete their ‘checklist’. Activities included Kendama (traditional Japanese game), arts and crafts, which included DIY silkscreen art and a DIY box seat, and delectable Japanese bento boxes.
“Glamping Night by Kirin Ichiban aims to bring the best of Japan to Glampers”, said James Kim, Representative of Kirin Ichiban Malaysia during his opening speech. “This is camping with a Japanese twist, and we aim to bring new and even better experiences through Glamping Night every year”.
Upon completion of all activities, Glampers stood a chance to win the ‘prize of a lifetime’ by submitting their completed checklist. The ‘prize of a lifetime’, which was only revealed at the end of the night, is a 5-day-3-night trip to Japan which includes an exclusive tour of Kirin Brewery and an experience at the annual Chichibu festival. The lucky winner of the night was Clione Sia.
“We want to create moments of joy for our consumers, as Kirin Ichiban is brewed for good times; hence the concept of Glamping Night and the ‘prize of a lifetime’”, continued James.
The Glamping campaign started in late August and ended on 21st September 2014. Glampers included consumers who purchased in the on-trade segment and registered to attend Glamping Night 2014. Attendees also included Glamping digital contest winners.
As Kirin Ichiban aims to bring the best of Japan’s experiences to consumers, anyone can now stand a chance to win a trip to Japan, as well as an exclusive tour of the Kirin Brewery and annual Chichibu festival! From now till mid-November 2014, purchase any Kirin Ichiban from on-trade establishments and off-trade stores (supermarkets and convenience stores), receive a scratch card and stand a chance to win a prize of a lifetime!