EverGreen – for a future-proof business
EverGreen represents our multi-year strategy allowing us to adapt to a fast-changing world and grow stronger.
We aim to deliver superior and balanced growth with greater focus on meeting the needs of consumers and customers. We will drive premiumisation, extending beer into non-alcoholic, flavoured and less bitter variants and moving beyond beer, for example with ciders and hard seltzers.
EverGreen leverages our existing strengths and new opportunities to chart the next chapter of our growth. Putting customers and consumers firmly at the core, we aim to continually enhance and expand our portfolio and footprint. We are making great strides in our end-to-end digital transformation to benefit our route-to-consumer and drive cost efficiencies as we aim to become the best connected brewer. We are stepping up our focus to deliver continuous productivity improvements and raising the bar our environmental and social sustainability ambitions.
EverGreen is a journey of both continuity and change, building on what has made us great and what is needed next. True to our ambitions, it meets short-term challenges and will ensure the long-term sustainability of our business to create lasting value for stakeholders.