We strictly adhere to legal and regulatory guidelines and have a stringent Responsible Marketing Code that governs how we do business. Our license to operate depends on our efforts in marketing our brands responsibly and in driving sensible consumption. We ensure that all marketing and promotional materials are in line with cultural sensitivities in Malaysia.

Responsible Marketing Code

At the heart of HEINEKEN Malaysia’s commitment to responsible consumption lies our Responsible Marketing Code (RMC), which serves to ensure our brands are enjoyed in the way that we intend. To ensure compliance with the RMC, we have a process in place where marketing materials including point of sales materials are reviewed according to eight principles below:

Principle 1: Respectful, Transparent and Truthful
Principle 2: Responsible Drinking
Principle 3: Adult Appeal
Principle 4: Safe and Appropriate Behavious
Principle 5: Does Not Claim Social and Sexual Success
Principle 6: Health, Nutritional and Functional Claims
Principle 7: Consumer Choice
Principle 8: Respect for People and Planet